Onboarding & Integrating New Employees to your Team

May 16, 2022 Duration: 56:01

A new employee’s first week on the job may be the most important week in their entire career with you. It’s essential to have an Onboarding process in places that sets the right tone and provides clear expectations for our new team members. As we build a great culture, it’s critical that we bring our […]

Thank you for attending the MHEDA 2022 Convention!

May 10, 2022 Duration: 02:50

Thank you so much to the nearly 600 MHEDA Members representing over 200 companies from around the world that joined us April 23-27 at the Loews Sapphire Falls in Orlando, Florida. It was so amazing to see the Material Handling community together again for a few days of learning, networking, giving back and having fun. […]

Economic Insight: Accurately Prepare for Tomorrow

May 10, 2022 Duration: 01:03:00

Key segments of the US and global economy are experiencing a decelerating rate of rise while others are accelerating. In this session presented at the 2022 MHEDA annual convention, Brian Beaulieu assessed the input from proven leading indicators to determine the opportunities and risks for the remainder of 2022 and for 2023 in pertinent segments […]

Stop Today’s Hackers – What MHEDA Members Need to Know

May 10, 2022 Duration: 57:04

This wasn’t the typical cybersecurity presentation at the 2022 MHEDA annual convention. Mike has an uncanny ability to transform complex computer topics into something easy for everyone to understand which earns him a stellar reputation among clients and colleagues as a go-to IT cybersecurity resource. He’s given more than 1500 keynotes and presentations and knows […]

Emerging Leaders Conference

May 9, 2022 Duration: 00:59

Chances are, you are like the millions of professionals from across the country who have been moving so fast dealing with ever changing challenges that you are exhausted from an unrelenting pace. Join MHEDA, MHI and WERC for a one-day leadership event, July 28 in Chicago, designed to help you get “Fired Up.” It’s time […]

MHEDA Women in Industry Giving Back

May 5, 2022 Duration: 02:10

Over 75 women in the material handling industry came together during the 2022 MHEDA annual convention to make a difference in the lives of women and children in Orlando. During the women in industry breakfast, attendees came together with the One Heart for Women and Children organization to pack hygiene and food bags. Over 1,000 […]

MHEDA Master Manager

April 19, 2022 Duration: 01:20

MHEDA Master Manager is coming back for its second year, this time, as a ten-week facilitated e-Learning program! In addition to the e-Learning, every two weeks you will have the opportunity to participate in a live Zoom meeting with fellow MHEDA Members and learn from subject matter experts. Master Manager is designed to help you […]

MHEDA Talks: Ryan Howard on Employee Retention

April 15, 2022 Duration: 34:30

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Ryan Howard, President at RMH Systems, Inc., about the very hot topic of employee engagement and retention. In this episode, learn how employee engagement effects employee retention. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought […]

Vstudio Interview with Liz Richards about Balancing Humanity & Automation

March 31, 2022 Duration: 20:20

In this Vstudio Industry Interview, Alex Reed sits down with Liz Richards, CEO of MHEDA, to share some insights of what they are seeing across the industry, her predictions for the future of manufacturing and distribution, and details about the MHEDA convention in April 2022. Visit Vstudio, powered by Vsimple, for exclusive content to help […]

Why Accountability Is The Most Important Part Of Culture

March 25, 2022 Duration: 52:44

Lack of accountability is a recipe for a dysfunctional workplace. And the absence of accountability goes beyond affecting your workforce, it is guaranteed to trickle down into the customer experience. But how can you as a leader actually make accountability stick in your organization? Takeaways The difference between responsibility & accountability How to embed & […]

Rental and Used Equipment Market Trends

March 22, 2022 Duration: 47:24

This member to member webinar with Rouse Services will give you access to insights around how leading material handling and construction equipment distributors leverage competitive benchmarking to make better informed decisions and provide an update on current rental and used equipment market trends in the material handling space. Participating distributors can use this information to […]

MHEDA Talks: Todd Cohen on Building a Sales Culture

March 17, 2022 Duration: 28:06

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Todd Cohen, CSP, Sales Speaker and Author. Todd shares his vision of how everyone in your company is a sales person, and how creating a silo culture can slow your business growth. Join Todd in one of his two sessions at the MHEDA […]

MHEDA Talks: Jerry Weidmann on Branding

February 22, 2022 Duration: 32:53

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Jerry Weidmann, President of Wolter, Inc. on branding. Jerry provides insight of transitioning a company’s brand from multiple names under one umbrella. Jerry explains a smooth transition from all aspects of the company, including internal planning to customer perception, and much more. Stay […]

Winning the War for Talent: Current State of the Labor Force

February 18, 2022 Duration: 34:05

In this first of six webinars, speaker, Alex Chausovsky, Director of Analytics & Consulting, Miller Resource Group will provide a labor market update from a recruiter’s perspective. He will assess the current state of the labor force in the US, discuss the implications for companies trying to attract, hire, and retain workers in a candidate-driven […]

Financial Benchmarking with the DiSC Report

February 12, 2022 Duration: 00:31

Access to financial benchmarking data will help you plan for the future. The MHEDA DiSC (Distributor Statistical Comparison) Report is a financial benchmarking study that reviews and compares MHEDA distributor member companies to give you customized data and insights on three important profit drivers: Growth, Gross Margin, Expenses. The report is based on financial data […]

How To Identify Leads In The Age Of Privacy

February 11, 2022 Duration: 54:24

The bulk of your advertising dollars are going to waste. 97% leave your website without contacting you. The technology is here. You must identify these unknown website visitors. By mining through your data and connecting it to your CRM, you can more efficiently connect with your leads and turn them into paying customers. Takeaways: Why […]

What Dealers Need To Know About Local Search

January 31, 2022 Duration: 01:01

If your dealership has a physical storefront, you must be focusing on “local search” to be seen online by your customers. Along with Google’s changing algorithm, there’s an abundance of new ways to be recognized locally and be the most prominent business ranking in your area. From enhancing your Google My Business listings to generating […]

Economic Advisory Report: January 2022

January 27, 2022 Duration: 10:18

This quarterly economic report, published by ITR Economics, features data specifically for the material handling industry to assist MHEDA members plan for the year ahead. The full detailed report is available to members only. Order and download the new report as well as past archived issues (requires member login).

MHEDA Talks: Tom Albero, John Gelsimino, and Katie Richards on MHEDA’s DiSC Survey

January 14, 2022 Duration: 38:08

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Tom Albero, John Gelsimino, and Katie Richards. They discuss the benefits and updates to MHEDA’s DiSC Survey. Benchmark your company performance and join us for the roundtable discussion for the Industrial Truck Results at the 2022 MHEDA Convention in Orlando. Members can learn […]

Truck Freight and the US Economy

December 15, 2021

Delivered by Truckstop.com, this presentation will focus on how the trillion-dollar US Freight Transportation Marketplace impacts the Global Supply Chain, the US Economy and US consumer. The presentation will also include an outline the leading indicators of how the US Economy will grow out of the unprecedented “pandemic” year and what the new normal will […]

MHEDA Talks: Kelly McDonald on Diversity in the Workplace

December 14, 2021 Duration: 33:14

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Kelly McDonald, speaker of author of 4 best selling books. They discuss the how diversity impacts the workplace and how to recruit a more diverse workforce. Purchase Kelly’s latest book, It’s Time to Talk About Race at Work, at Amazon or wherever books […]

Protect Your Business Against ADA Non-Compliant Website Lawsuits

December 10, 2021 Duration: 45:54

ADA-compliant websites have become a trendy topic over the past few years. But not for positive reasons. Websites continue to lag behind the times and with it, the number of lawsuits relating to ADA Title III (the specific section of the ADA that refers to private businesses) have skyrocketed. Protect your business from the vultures […]

How to Build a High Performing Culture

December 2, 2021 Duration: 59:50

Looking at the culture of your organization and deciding to become intentional about your company’s culture is a great place to start. World-class organizations have long recognized the powerful influence their cultures have on the performance of their people, and by extension, the performance of their companies. Not surprisingly, while most organizations allow their cultures […]

MHEDA Talks: Troy Donnelly on Automation Trends and Technology

December 1, 2021 Duration: 21:58

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Troy Donnelly, VP of Integration and Solution Strategy, Toyota Advanced Logistics North America (TALNA). They discuss the latest trends and technologies in automation, how the industry is responding, and what to expect in the next 5-10 years. Members can register for the full […]

Economic Update November 2021

November 30, 2021 Duration: 30:00

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with ITR Economics to help plan during these unpredictable times. Find more economic resources at www.mheda.org/economy.

Join the MHEDA Community

November 18, 2021 Duration: 02:05

MHEDA serves over 600 member companies and 5,000+ individuals in the material handling industry with a variety of education programs, networking opportunities, and other business resources. Find out how to become part of our growing community at www.mheda.org/membership.

Economic Advisory Report: October 2021

October 27, 2021 Duration: 06:35

This quarterly economic report, published by ITR Economics, features data specifically for the material handling industry to assist MHEDA members plan for the year ahead. The full detailed report is available to members only. Order and download the new report as well as past archived issues (requires member login).

Economic Update October 2021

October 19, 2021 Duration: 28:58

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with ITR Economics to help plan during these unpredictable times. Find more economic resources at www.mheda.org/economy.

Implementing Vaccine Requirements

September 23, 2021 Duration: 01:08:00

With increasing concerns that the COVID-19 Delta variant is going to hamper the ability of the U.S. economy to fully reopen, some are looking to the private sector to mandate COVID-19 vaccinations for employees and invited guests to employer worksites. This webinar, presented by AED – Associated Equipment Distributors, features a panel of three trial […]

Economic Update September 2021

September 23, 2021 Duration: 28:09

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with ITR Economics to help plan during these unpredictable times. Find more economic resources at www.mheda.org/economy.

Recruiting, Hiring, and Managing Talent in a Post-Covid World

September 17, 2021 Duration: 33:46

As the economy recovers from the effects of the COVID-19 pandemic, you’re probably looking to ramp up hiring fast. But chances are, you’re having a tough time filling your open roles. In this webinar, Emily Pressentin, Program Manager of Partnerships at Hireology, discusses today’s hiring crisis and gives tips that can help you attract qualified […]

Material Handling as a Career Path

September 15, 2021 Duration: 03:02

Working directly with members, this video has been created by MHEDA & MHI for our member companies to use on your own website. It is intended to help communicate to students and recent graduates the vast opportunities and career paths available in the Material Handling and Supply Chain industry – and will help you attract the young, […]

A Day in the Life of a Forklift Technician

September 15, 2021 Duration: 03:23

To help students get started on their path to becoming a forklift technician, MHEDA has partnered with MSSC to develop a Certified Forklift Technician Program. Exclusive Benefit for MHEDA & MHI Member Companies! Place this FREE video on your company’s website to retain and recruit top talent. Find out more at mheda.org/industry-career-video

Remote Workforce Best Practices for Material Handling Organizations

August 25, 2021 Duration: 02:12

Learn best practices, ideas and advice for managing and engaging a remote workforce. Find more remote & hybrid workforce resources at www.mheda.org/remote

MHEDA Talks: Lorie Leitner and Red Andal on Marketing

August 23, 2021 Duration: 35:16

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Lorie Leitner of ProLift Toyota Material Handling and Red Andal of Liftow Limited. They discuss the role of marketing in the material handling industry, effective marketing strategies, and how to create and distribute relevant content. Stay tuned for more episodes of the MHEDA […]

MHEDA Talks: Irene Holley on Employee Engagement & Culture

July 30, 2021 Duration: 22:04

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Irene Holley, Chief of Staff at Alliance Material Handling. They discuss how to engage employees and make them feel valued through company culture and communication. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders […]

Material Handling Sales Basics

July 23, 2021 Duration: 01:52

Learn how to sell more at higher gross margins by focusing on the customer instead of the stuff. Industry veteran, Gary Moore, presents an 18 part material handling specific online course that is great for those new to the industry and a timely refresher for experienced industry salespeople. This course is available exclusively to members […]

Material Handling Bootcamp Training Series

June 25, 2021 Duration: 01:39

Do you need to teach employees practical fundamentals about the material handling industry? The Material Handling Bootcamp complete 6 part series covers all aspects of the material handling industry, making it an ideal training tool for both employees that are new to the industry and experienced veterans who need additional knowledge. The courses are available […]

Reputational Risk in the Age of Social Media

June 21, 2021 Duration: 40:52

If your company were hit with bad news, a damaging allegation or ugly lawsuit, would your reputation survive the media storm? Social media ubiquity and heightened public sensitivities add up to new and greater risks for companies … and greater need for speed when issues arise.

Economic Update June 2021

June 15, 2021 Duration: 30:33

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with ITR Economics to help plan during these unpredictable times. Find more economic resources at www.mheda.org/economy.

Learn More about MHEDA’s MVP Program

June 1, 2021 Duration: 01:05

Thinking about becoming a MHEDA MVP? Watch this video to learn more and also get fellow MHEDA Members’ perspective about what it means to their business to be an MVP.

Demonstrate Your Commitment with the MHEDA’s MVS Award

June 1, 2021 Duration: 01:30

Introducing the MVS or Most Valuable Supplier Award, a recognition awarded to MHEDA suppliers who have proven excellence based on a set of requirements. Visit MHEDA.org/MVS for more information.

Economic Update May 2021

May 26, 2021 Duration: 30:20

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with economist and forecasting expert Alex Chausovsky, Senior Business Advisor, ITR Economics, to help plan during these unpredictable times. Find more […]

MHEDA Talks: Dave Baiocchi on the Customer Experience

May 18, 2021 Duration: 34:34

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Dave Baiocchi, President and Owner of Resonant Dealer Services. They discuss the importance of developing a customer experience strategy including seven questions to ask yourself, aligning your messaging with your value proposition, and how to measure the customer experience vs performance. Stay tuned […]

Expand Your Professional Horizons with MHEDA’s LMS

April 30, 2021 Duration: 02:09

Have you heard about MHEDA’s best kept secret?  Our Learning Management System or LMS is a Member only resource designed to provide you with a modern way to enhance your professional career development and track your learning progress. Start your journey at mheda.org/lms!

Economic Update April 2021

April 22, 2021 Duration: 33:03

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with economist and forecasting expert Alex Chausovsky, Senior Business Advisor, ITR Economics, to help plan during these unpredictable times. Find more […]

MHEDA Talks: Bill Kaiser on Company Culture

April 19, 2021 Duration: 28:28

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Bill Kaiser, VP of Sales for CultureWise. They discuss the importance of company culture and how to establish a culture to take your company to the next level. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview […]

Forklift Bootcamp

March 29, 2021 Duration: 05:25

New employees will have the best chance to succeed if they first gain a basic understanding of our industry, our products, and our terminology. The full Forklift Bootcamp 5 part series, presented by Dave Baiocchi, President, Resonant Dealer Services LLC, is available to members through the MHEDA Learning Management System and includes almost 4 hours […]

MHEDA Talks: Holly Duddy on Recruiting Technicians, CFT, and Diversity

March 22, 2021 Duration: 25:01

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Holly Duddy, Corporate Recruiter, ProLift Toyota Material Handling. They discuss the challenges of recruiting technicians, the certified forklift technician (CFT) program, culture, diversity, and more. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders […]

Economic Update March 2021

March 21, 2021 Duration: 31:43

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with economist and forecasting expert Alex Chausovsky, Senior Business Advisor, ITR Economics, to help plan during these unpredictable times. Find more […]

Hiring Best Practices for Material Handling

March 5, 2021 Duration: 46:54

Hiring the right candidate is never an easy task. What you should really consider is to hire smart. Bringing on new employees is only one piece of growing your teams. Yes, you need to get resumes, interview, discuss, re-interview and offer. However, it does not end when the candidate signs an offer. In this presentation, […]

MHEDA Talks: Judy Hoberman on Culture & Women in Leadership

February 22, 2021 Duration: 28:04

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with speaker and author, Judy Hoberman. They discuss workplace culture, gender differences, women in leadership, building relationships, and more. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.

Economic Update February 2021

February 19, 2021 Duration: 31:43

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with economist and forecasting expert Alex Chausovsky, Senior Business Advisor, ITR Economics, to help plan during these unpredictable times. Find more […]

Insurance Programs: How They Improve, Protect and Reduce Costs

February 18, 2021 Duration: 27:35

Jim Ricker, CEC, JT Bates Insurance Group/Ricker & Associates, will help you understand the benefits of insurance programs and how they can improve, protect, reduce cost, but more importantly how to protect your valued assets in the event of a loss, including cataclysmic loss. Jim will discuss loss control, prevention and the different types of […]

Showcase Yourself and Network on LinkedIn

February 8, 2021 Duration: 54:51

Joyce Feustel, Founder of Boomers’ Social Media Tutor, shares some simple changes you can make to your LinkedIn profile to showcase yourself better on this dynamic social media tool. In addition, she demonstrates how to strategically connect and communicate with others on LinkedIn as well as how to share information to enhance your professional reputation.

Service Team Metrics & Leadership Development

January 27, 2021 Duration: 03:10

How do you get a struggling service department on the right track to growth? Learn how to develop metrics and create an environment of teamwork and leadership development to build high performance teams in your service department. The full course, Service Team Metrics & Leadership Development, presented by MHEDA Member Jeff Morris, Corporate Service Manager, […]

Economic Update January 2021

January 22, 2021 Duration: 35:21

There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future. MHEDA is offering members a FREE monthly update, sponsored by East Penn Manufacturing, with economist and forecasting expert Alex Chausovsky, Senior Business Advisor, ITR Economics, to help plan during these unpredictable times. In this […]

MHEDA Talks: Gary Moore on Objective Based Selling and Building Relationships

January 19, 2021 Duration: 28:20

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with industry veteran Gary T. Moore. They discuss objective based selling, building relationships, and the long term effects of the pandemic on sales strategies and processes. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders […]

Employee Retention and Culture in the Age of COVID-19

December 8, 2020 Duration: 02:55

The COVID-19 pandemic has impacted the material handling industry in many ways. From the availability of steel, to increased lead times, to an increased emphasis by customers on automation.

On-Boarding Remote Employees

December 3, 2020 Duration: 37:24

We’ve all been there. We’ve been the new person. And for many of us, we’ve also been the person responsible for the new person. Learn how to create a consistent and stable on-boarding program to make a lasting impression on your new employees and give them the best chance to be successful at your company. […]

The Future…Building an Inside (Outbound) Sales Team

November 10, 2020 Duration: 49:44

As an industry expert in the material handling industry as well as a global expert in sales force performance analysis and selection, Growth Dynamics (GDI) has been researching the changes in sales and sales complexity for over 15 years. This presentation explores WHY the role of Inside Sales has become one of the fastest-growing positions […]

Defining Top Performance in the “New Role” of Sales

October 26, 2020 Duration: 51:58

As an industry expert in the material handling industry as well as a global expert in sales force performance analysis and selection, Growth Dynamics (GDI) has been researching the changes in sales and sales complexity for over 15 years. This presentation provides recommendations on a process model to establish the standard of top performance or […]

Sales Leadership & Sales Team Transformation

October 13, 2020 Duration: 42:31

As an industry expert in the material handling industry as well as a global expert in sales force performance analysis and selection, Growth Dynamics (GDI) has been researching the changes in sales and sales complexity for over 15 years. Recent GDI studies show the impact of the Pandemic has pushed the technology evolution in sales […]

Tax Relief Incentives for the Material Handling Industry

September 24, 2020 Duration: 31:28

During these challenging times, business owners are looking for additional relief solutions. It’s the ideal time to learn about an existing, key tool for American economic revival: The Research and Development (R&D) Tax Credit. In this member to member session, Tracy Lustyan, Managing Director of the Great Lakes Region for alliantgroup, explains the differences between […]

Developing and Engaging with Customers in a Virtual World

September 21, 2020 Duration: 03:11

The COVID-19 pandemic has forced companies across the material handling industry to adopt a remote business model.

Managing Your MHEDA.org Profile

September 10, 2020 Duration: 08:23

You can now edit your personal and company profiles online at www.mheda.org. It’s very important to keep this information updated to help potential customers find you! Watch this video tutorial to learn how to view and update your profile.

Video is Essential!

September 1, 2020 Duration: 45:40

Make sure you are maximizing your distribution channels. There are so many video types to consider: testimonials, company backgrounders, animation explainers, animated gifs, product reviews, and more. Once you have chosen the most impactful video type for your company goal, take advantage of all that video marketing has to offer. Sara Park, account manager and […]

Connect with People Through LinkedIn Sales Navigator

August 21, 2020 Duration: 48:14

The average cost to attend a tradeshow: $3000. The average cost of LinkedIn Sales Navigator: $70/mo. Invest in this powerful communication and messaging tool that you have at your fingertips. Mine through thousands of potential contacts with ease and keep your prospect list organized for more effective prospecting and selling – all within a digital […]

Email is the #1 Social Platform: Now You’re Being Forced to Use It Better

August 14, 2020 Duration: 43:48

With salespeople relying more on digital assets, this session will teach you how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. The greatest return on investment can come directly from the people you know: those in your owned database. Because of costs associated with email marketing, it’s a lightweight […]

ESOPs 101: Employee Stock Ownership Plans

July 17, 2020 Duration: 31:53

This presentation will cover the basics of ESOPs. Nick Francia, partner of The Capital ESOP Group – UBS Wealth Management and a nationally-recognized speaker on the topic of ESOPs, will start with an overview of the different internal and external options that a business owner has to sell or transition their privately-held business. From there, he […]

Material Handling Business Trends: Returning to the Office

July 16, 2020 Duration: 03:51

The COVID-19 pandemic has provided unique challenges to businesses across the world. Never before have so many businesses been forced to have employees physically separate for months at a time to reduce the spread of a global pandemic. As companies are being allowed to bring their employees back to the office, MHEDA members are being […]

How to Prepare Your Business to Succeed (or exit) in a Post Covid World

June 30, 2020 Duration: 28:21

In this interview, Will Burnett, Managing Director of Owner Resource Group discusses how the current economic cycle impacts the value of your business, best practices for business continuity in this environment, and how to prepare your business for a post-pandemic world from an investor’s perspective.

Your Website Just Became Your Best Salesperson!

June 25, 2020 Duration: 29:35

70% of a prospect’s buying process is done through visits to your website before you know these prospects are even on your site! There’s two ways to drive more web leads – get more people to your website and optimize your site to convert more of those visitors. In this session, Thomas Armitage, senior account […]

Guaranteed Leads. We’ll Prove it to You

June 17, 2020 Duration: 29:46

Rebounding from this tough period and growing your business back up will need a varied approach. With the right selection, combination, and creativity, advertisers can find success in meeting their most important online goals. In this video, Brian Bluff, co-founder, and Priyanka Kapadi, operations, of Site-Seeker will help you understand the evolving digital advertising landscape, […]

Rental Equipment Protection Options: Pros & Cons

June 10, 2020 Duration: 30:11

There are various ways to protect yourself and your customer relationships while your equipment is out on rent. Jayme Bates, Chief Executive Officer for JT Bates Group, will explain each of the rental equipment protection options along with the pros and cons of each of those options. Learn about different insurance options and what to […]

Credit Card Processing – Protecting Your People and Profits

May 12, 2020 Duration: 33:31

Jerry Smith of CardConnect AIP explains the very confusing industry of credit card processing and how you can minimize your processing fees. Find out more about MHEDA’s cost savings program through CardConnect.

Managing your Sales Team from Afar with Lauren Zak

April 30, 2020 Duration: 32:09

Managing your team remotely can be a challenge even for the most tech savvy sales manager. In this virtual convention session, Lauren Zak discusses how to rely on your CRM to do heavy lifting, while coaching your team to build a pipeline through effective questioning not just customer check-ins. Find more virtual convention sessions at www.mheda.org/convention2020.

Death by Survey

April 29, 2020 Duration: 02:37

Surveys can be a great tool to get valuable feedback from your customers. But there are right and wrong ways to do a survey. Learn the basic planning steps to make your surveys more effective. The full course, Death by Survey – Effective Ways to Get Customer Feedback, presented by Shari Altergott, Chief Experience Officer of […]

The Art of Virtual Meetings with Sylvie diGiusto

April 23, 2020 Duration: 32:42

With the immediate switch to remote work, you must be comfortable and well-versed in all techniques used during online meetings. In this virtual convention session, Sylvie diGiusto will walk you through some essential tips and steps required that ensure you are making a professional impression on the screens around the world. Find more virtual convention sessions […]

Material Handling Business Trend: Changing Buying Preferences

March 24, 2020 Duration: 03:10

As business continues to evolve at a rapid pace, the traditional business to consumer model has changed.  Today, customers have a variety of buying options and are migrating toward the most convenient option.

Used Equipment Buyer Profile

March 11, 2020 Duration: 02:06

Learn key characteristics of a typical used equipment buyer to more effectively market to them through your sales team and company website. The full course, Strategies for Marketing and Selling Used Equipment, presented by Bill Rowan, President of WRR Consulting, is available in the members-only MHEDA Learning Management System. Register at www.mheda.org/lms.

Used Equipment Culture

March 5, 2020 Duration: 02:29

To be successful and profitable with used equipment sales, the entire company – from technicians to sales to management – needs to have the same understanding about the value of used equipment for the customer. David Morrison, President of Morrison Industries shares lessons learned over the years that helped shift his company culture toward used […]

Material Handling as a Career Choice

February 19, 2020 Duration: 02:23

A quick look into the material handling industry – a vibrant, growing, and innovative field.

Rental Financial Drivers

February 17, 2020 Duration: 03:06

The rental department is an important profit center in a dealership. Make sure your company is achieving the full potential of your rental assets. The full course, Rental Financial Drivers, presented by Josh Smith, Toyota Forklifts of Atlanta, is available in the members-only MHEDA Learning Management System. Register at www.mheda.org/lms.

Growing Rental Income

February 17, 2020 Duration: 02:23

Capturing business where a competitor has long term rental units is difficult because of transportation and accidental damage costs. However, there are ways you can make it worth it for the customer. The full course, Rental Equipment Management Best Practices, presented by Dave Baiocchi, Founder and President of Resonant Dealer Services LLC, is available in the […]

MHEDA Gives Back

December 9, 2019 Duration: 02:54

MHEDA exists to serve our members and contribute to the industry as a whole. You, our members, collaborate with us, to make changes and strengthen the material handling industry. We know you want to make an impact in your community too. That’s why we started MHEDA’s Give Back Initiative. 

ROI Generating Digital Marketing

October 10, 2019 Duration: 02:11

Learn the building blocks of successful digital marketing so you can create a structure that works best for your company. The full course, Building Digital Marketing Capabilities, presented by Calvin Mesman and Meredith Steiner, Adpearance, is available in the members-only MHEDA Learning Management System. Register at www.mheda.org/lms.

Responding to Price Objections

October 4, 2019 Duration: 02:38

By asking the right questions and steering the price conversation in the right direction, you can prevail in price negotiations. Learn how to prepare in advance to address a customer’s price objection. The full course, Crush Price Objections, presented by Paul Reilly, Owner of Reilly Sales Training, is available in the members-only MHEDA Learning Management […]

Driving Behaviors with Compensation

August 15, 2019 Duration: 02:18

Do your bonus and incentive programs drive long term, repeatable and “self-generating” outcomes? Learn how a program focused on driving appropriate behaviors can create the desired results as a by-product.  The full hour long course, Aftermarket Management Compensation, presented by Dave Baiocchi, President, Resonant Dealer Services LLC, is available in the members-only MHEDA Learning Management […]

Becoming an Employer of Choice

August 1, 2019 Duration: 02:28

How do you attract top talent to your organization? Learn one formula that creates an environment and reputation for your company that will make people want to work for you. The full hour long course, How to Become an Employer of Choice, presented by Buddy Smith, former Owner/President of CMH Services and Todd Maxwell, COO […]

On-Boarding New Hires

July 26, 2019 Duration: 02:05

If you’ve ever been the new to an organization, then you know how it feels and how frustrating it can be. Learn why and how to start an effective on-boarding program for new hires. The full hour long course, On-Boarding: What do we do with the new hire?, presented by Andy McNulty, Founding Partner, Communication […]

Voice Mail Best Practices

July 24, 2019 Duration: 01:36

Discouraged about leaving yet another voice mail? Learn more about best practices of when and how to leave a voice mail and avoid common mistakes to make your messages more effective. The full hour long course, Voice Mail: Techniques That Get Your Calls Returned, presented by Mike Brooks, Founder and Principle of Mr. Inside Sales, […]

How to Deal with Stress

July 12, 2019 Duration: 02:50

Jenny Evans shares three micro-strategies to help you deal with everyday stress.

Leadership

June 28, 2019 Duration: 01:38

Most leaders are made. Learn how to become an excellent leader in your company with the Leadership course, available exclusively to MHEDA members in the Learning Management System (LMS). The course includes over 4 hours of leadership training presented in 47 short segments. Topics covered include mistakes leaders make, strategic leadership, transformational leadership, framework for […]

Supervision

June 28, 2019 Duration: 01:49

Learn what you can do to improve the performance of yourself and your team. The Supervision course is available exclusively to MHEDA members in the Learning Management System (LMS) and includes over 4 hours of general training for supervisors presented in 48 short segments. Topics covered include managing for engagement, coaching skills, analyzing employee performance, giving […]

Create a Proactive Parts Department

June 28, 2019 Duration: 02:12

Parts departments can fall into a reactive mode. Learn what you can do to become more proactive and generate more parts sales and profit to your bottom line. The full hour long course, Best Practices in Parts Department Operations, presented by Jeff Fuller, VP Operations & Sales, Lift Solutions, Inc., is available in the members-only […]

Succession and Knowledge Transfer

June 26, 2019 Duration: 02:56

Knowledge transfer is an integral part of any succession plan. It’s never too early to start the process.

Permitting Basics

June 18, 2019 Duration: 02:58

Do you install equipment for your customers? As permitting requirements become more strict and are enforced more frequently, you have an opportunity to help your customers through the process, protect your business, and create a competitive advantage. The full hour long course, Permitting: Challenges and Opportunities, presented by Scott Hennie, President of Elite Supply Chain […]

Digital Marketing Trends

June 3, 2019 Duration: 02:57

Digital Marketing is no longer a tool for only the largest companies. In order to remain competitive, MHEDA members must find ways to make their digital presence known.

Effective Communications

March 8, 2019 Duration: 01:39

The way we communicate has changed greatly over the years. The Communications course is available exclusively to MHEDA members in the Learning Management System (LMS) and includes over 4 hours of general business communications training presented in 47 short segments. Topics covered include assertive verbal skills, nonverbal communication, persuasive communication, communicating with the C-Suite, and […]

A Culture of Safety

March 8, 2019 Duration: 02:18

Everyone has a culture of safety but does your organization have a GOOD culture? Learn how to get buy-in from your employees for your safety program by setting the tone and sending the right message. The full hour long course, Safety: Who is Responsible in Your Organization, presented by Ronnie Vaughn, Safety and Environmental Manager, Gregory […]

Best Practices in Service Department Operations

March 4, 2019 Duration: 03:18

Do you know the most critical pieces of a successful service program? Learn about the operating benchmarks you should be tracking and how to reach reach your goals for each of them. The full hour long course, Best Practices in Service Department Operations, presented by Jeff Fuller, VP Operations & Sales, Lift Solutions, Inc., is […]

Digital Marketing with Google Ads

February 12, 2019 Duration: 02:33

Last year, Google handled 90% of the world’s internet searches. Therefore, Google Ads is a valuable opportunity to present quality content to a targeted audience resulting in high conversion rates. Learn how to get started in the full hour long course, Google Ads – What You Need To Know, presented by Eddie Bluff, co-founder of […]

VITAL Regimens for Sales Professionals

February 7, 2019 Duration: 03:13

Do you want to be an order maker rather than an order taker? This requires setting regimens to make sure you have a planning discipline that allows you to proactively sell. The full hour long course, Six Regimens that are VITAL for Sales Professionals, presented by Don Buttrey, President, Sales Professional Training, Inc., is available […]

Improve Your Selling Skills

January 31, 2019 Duration: 01:40

Sales training doesn’t have to be difficult. The Selling Skills course is available exclusively to MHEDA members in the Learning Management System (LMS) and includes over 5 hours of general business sales training presented in 55 short segments. Topics covered include determining customer needs, overcoming objections, using CRM, writing proposals, closing the sale, and more. […]