Mastering EEAT: Building Trust & Authority with Content, Testimonials, & Link Building

May 17, 2024 Duration: 01:00:17

In today’s competitive online landscape, establishing Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is critical for website success. This webinar recording will equip you with the knowledge and strategies to: Craft high-quality content that demonstrates your expertise and attracts organic traffic. Leverage testimonials and case studies to build trust and credibility with potential customers. Implement effective […]

MHEDA Talks: Steve Stasiukonis on Cyber Security Threats

February 15, 2024 Duration: 26:41

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Steve Stasiukonis, Founder and President of Secure Network Technologies about the biggest cyber security threats to your business, particularly ransomware and what you can do to help protect your data and prevent an attack. They also discuss how changes in technology and the workplace such […]

AI: Treasure Chest or Pandora’s Box?

February 9, 2024 Duration: 48:05

This presentation discusses how businesses can leverage Artificial Intelligence (AI) to create value. AI has been argued to be a force of disruption for businesses worldwide and in a wide range of sectors. Organizations implementing AI applications are expected to attain gains in terms of added business value, such as increased revenue, cost reduction, and […]

How Cybercriminals are Targeting Material Handling Businesses and Compromising the Supply Chain

October 30, 2023 Duration: 52:27

In an era dominated by digital technologies, material handling dealerships find themselves more vulnerable than ever to cyber threats. Cyber Threat Actors have determined that all areas of logistics, shipping and transportation are lucrative markets to attack. With dealerships having a reliance on interconnected systems, cloud computing, and the Internet of Things (IoT), exposes these […]

MHEDA Talks: Brian Bluff on AI Tools for Marketing

September 21, 2023 Duration: 31:24

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Brian Bluff, CEO and Co-Founder of Site-Seeker, about AI tools and trends in marketing including how AI is changing the marketing landscape, best practices when using AI tools for content writing, improving SEO with AI, advanced AI data analytics, cautions and pitfalls of using AI, […]

MHEDA Talks: Jeff & Tyler Stohr on Automation Solutions

August 28, 2023 Duration: 36:24

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Jeff Stohr and Tyler Stohr of Conveyer & Caster-Equipment For Industry about the role of technology in our future, the challenges of designing and implementing automation solutions, the biggest market drivers that are impacting supply chain companies today, the technologies that will have the biggest […]

The Wild Wild West of Marketing Technology

June 23, 2023 Duration: 54:58

Digital marketing today is made up of two key components: having the knowledge, skill, and expertise to build a strategic program + having the right tools in place to get the job done. It can be extremely intimidating for today’s business leaders to know the best marketing technology available. “I don’t know what I don’t […]

Technology Strategies for Navigating Your Business

March 13, 2023 Duration: 01:01:43

Mobile tech, office collaboration techs, customer relationship management, artificial intelligence, augmented reality, cyber-security…these are only a few of the major technology trends that are having a significant impact on how we do business, generate leads, sell and service our customers, both now and in the future. Join Gene Marks for a review of the hottest […]

MHEDA Talks: Alex Reed on the Customer Experience

November 29, 2022 Duration: 23:49

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Alex Reed, Chief Commercial Office at Vsimple, about the importance of the customer experience, how that experience is effected by internal processes, how to implement new technologies to improve employee and customer experiences, and more.   Stay tuned for more episodes of the MHEDA Talks podcast series when […]

MHEDA Talks: AJ Meyer on Robotics and Automation

June 24, 2022 Duration: 29:01

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with AJ Meyer, CEO of Pickle Robot Co about the benefits of robotics and automation in material handling. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.

Why Are There So Many Hackers?

June 3, 2022 Duration: 57:37

The number of hackers and the number of organizations getting hacked has exploded. Organizations around the globe have experienced an exponential number of attacks against their networks, employees, vendors and intellectual property. This webinar explores the world of cyber criminals and how easy it is to become a cyber threat actor. With today’s threat actors […]

MHEDA Talks: Steve Harrington on Automation & Technicians

May 24, 2022 Duration: 35:22

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Steve Harrington, Industry Liaison at National Center for Supply Chain Automation, about the importance of automation technicians and upskilling technicians. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA […]

Stop Today’s Hackers – What MHEDA Members Need to Know

May 10, 2022 Duration: 57:04

This wasn’t the typical cybersecurity presentation at the 2022 MHEDA annual convention. Mike has an uncanny ability to transform complex computer topics into something easy for everyone to understand which earns him a stellar reputation among clients and colleagues as a go-to IT cybersecurity resource. He’s given more than 1500 keynotes and presentations and knows […]

Vstudio Interview with Liz Richards about Balancing Humanity & Automation

March 31, 2022 Duration: 20:20

In this Vstudio Industry Interview, Alex Reed sits down with Liz Richards, CEO of MHEDA, to share some insights of what they are seeing across the industry, her predictions for the future of manufacturing and distribution, and details about the MHEDA convention in April 2022. Visit Vstudio, powered by Vsimple, for exclusive content to help […]

How To Identify Leads In The Age Of Privacy

February 11, 2022 Duration: 54:24

The bulk of your advertising dollars are going to waste. 97% leave your website without contacting you. The technology is here. You must identify these unknown website visitors. By mining through your data and connecting it to your CRM, you can more efficiently connect with your leads and turn them into paying customers. Takeaways: Why […]

What Dealers Need To Know About Local Search

January 31, 2022 Duration: 01:01

If your dealership has a physical storefront, you must be focusing on “local search” to be seen online by your customers. Along with Google’s changing algorithm, there’s an abundance of new ways to be recognized locally and be the most prominent business ranking in your area. From enhancing your Google My Business listings to generating […]

Protect Your Business Against ADA Non-Compliant Website Lawsuits

December 10, 2021 Duration: 45:54

ADA-compliant websites have become a trendy topic over the past few years. But not for positive reasons. Websites continue to lag behind the times and with it, the number of lawsuits relating to ADA Title III (the specific section of the ADA that refers to private businesses) have skyrocketed. Protect your business from the vultures […]

MHEDA Talks: Troy Donnelly on Automation Trends and Technology

December 1, 2021 Duration: 21:58

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Troy Donnelly, VP of Integration and Solution Strategy, Toyota Advanced Logistics North America (TALNA). They discuss the latest trends and technologies in automation, how the industry is responding, and what to expect in the next 5-10 years. Members can register for the full […]

Developing and Engaging with Customers in a Virtual World

September 21, 2020 Duration: 03:11

The COVID-19 pandemic has forced companies across the material handling industry to adopt a remote business model.

Video is Essential!

September 1, 2020 Duration: 45:40

Make sure you are maximizing your distribution channels. There are so many video types to consider: testimonials, company backgrounders, animation explainers, animated gifs, product reviews, and more. Once you have chosen the most impactful video type for your company goal, take advantage of all that video marketing has to offer. Sara Park, account manager and […]

Connect with People Through LinkedIn Sales Navigator

August 21, 2020 Duration: 48:14

The average cost to attend a tradeshow: $3000. The average cost of LinkedIn Sales Navigator: $70/mo. Invest in this powerful communication and messaging tool that you have at your fingertips. Mine through thousands of potential contacts with ease and keep your prospect list organized for more effective prospecting and selling – all within a digital […]

Email is the #1 Social Platform: Now You’re Being Forced to Use It Better

August 14, 2020 Duration: 43:48

With salespeople relying more on digital assets, this session will teach you how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. The greatest return on investment can come directly from the people you know: those in your owned database. Because of costs associated with email marketing, it’s a lightweight […]

Your Website Just Became Your Best Salesperson!

June 25, 2020 Duration: 29:35

70% of a prospect’s buying process is done through visits to your website before you know these prospects are even on your site! There’s two ways to drive more web leads – get more people to your website and optimize your site to convert more of those visitors. In this session, Thomas Armitage, senior account […]

Guaranteed Leads. We’ll Prove it to You

June 17, 2020 Duration: 29:46

Rebounding from this tough period and growing your business back up will need a varied approach. With the right selection, combination, and creativity, advertisers can find success in meeting their most important online goals. In this video, Brian Bluff, co-founder, and Priyanka Kapadi, operations, of Site-Seeker will help you understand the evolving digital advertising landscape, […]

Managing your Sales Team from Afar with Lauren Zak

April 30, 2020 Duration: 32:09

Managing your team remotely can be a challenge even for the most tech savvy sales manager. In this virtual convention session, Lauren Zak discusses how to rely on your CRM to do heavy lifting, while coaching your team to build a pipeline through effective questioning not just customer check-ins. 

Digital Marketing Trends

June 3, 2019 Duration: 02:57

Digital Marketing is no longer a tool for only the largest companies. In order to remain competitive, MHEDA members must find ways to make their digital presence known.

Digital Marketing with Google Ads

February 12, 2019 Duration: 02:33

Last year, Google handled 90% of the world’s internet searches. Therefore, Google Ads is a valuable opportunity to present quality content to a targeted audience resulting in high conversion rates. Learn how to get started in the full hour long course, Google Ads – What You Need To Know, presented by Eddie Bluff, co-founder of […]