Stop Today’s Hackers – What MHEDA Members Need to Know

May 10, 2022 Duration: 57:04

This wasn’t the typical cybersecurity presentation at the 2022 MHEDA annual convention. Mike has an uncanny ability to transform complex computer topics into something easy for everyone to understand which earns him a stellar reputation among clients and colleagues as a go-to IT cybersecurity resource. He’s given more than 1500 keynotes and presentations and knows […]

Vstudio Interview with Liz Richards about Balancing Humanity & Automation

March 31, 2022 Duration: 20:20

In this Vstudio Industry Interview, Alex Reed sits down with Liz Richards, CEO of MHEDA, to share some insights of what they are seeing across the industry, her predictions for the future of manufacturing and distribution, and details about the MHEDA convention in April 2022. Visit Vstudio, powered by Vsimple, for exclusive content to help […]

How To Identify Leads In The Age Of Privacy

February 11, 2022 Duration: 54:24

The bulk of your advertising dollars are going to waste. 97% leave your website without contacting you. The technology is here. You must identify these unknown website visitors. By mining through your data and connecting it to your CRM, you can more efficiently connect with your leads and turn them into paying customers. Takeaways: Why […]

What Dealers Need To Know About Local Search

January 31, 2022 Duration: 01:01

If your dealership has a physical storefront, you must be focusing on “local search” to be seen online by your customers. Along with Google’s changing algorithm, there’s an abundance of new ways to be recognized locally and be the most prominent business ranking in your area. From enhancing your Google My Business listings to generating […]

Protect Your Business Against ADA Non-Compliant Website Lawsuits

December 10, 2021 Duration: 45:54

ADA-compliant websites have become a trendy topic over the past few years. But not for positive reasons. Websites continue to lag behind the times and with it, the number of lawsuits relating to ADA Title III (the specific section of the ADA that refers to private businesses) have skyrocketed. Protect your business from the vultures […]

MHEDA Talks: Troy Donnelly on Automation Trends and Technology

December 1, 2021 Duration: 21:58

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Troy Donnelly, VP of Integration and Solution Strategy, Toyota Advanced Logistics North America (TALNA). They discuss the latest trends and technologies in automation, how the industry is responding, and what to expect in the next 5-10 years. Members can register for the full […]

Developing and Engaging with Customers in a Virtual World

September 21, 2020 Duration: 03:11

The COVID-19 pandemic has forced companies across the material handling industry to adopt a remote business model.

Video is Essential!

September 1, 2020 Duration: 45:40

Make sure you are maximizing your distribution channels. There are so many video types to consider: testimonials, company backgrounders, animation explainers, animated gifs, product reviews, and more. Once you have chosen the most impactful video type for your company goal, take advantage of all that video marketing has to offer. Sara Park, account manager and […]

Connect with People Through LinkedIn Sales Navigator

August 21, 2020 Duration: 48:14

The average cost to attend a tradeshow: $3000. The average cost of LinkedIn Sales Navigator: $70/mo. Invest in this powerful communication and messaging tool that you have at your fingertips. Mine through thousands of potential contacts with ease and keep your prospect list organized for more effective prospecting and selling – all within a digital […]

Email is the #1 Social Platform: Now You’re Being Forced to Use It Better

August 14, 2020 Duration: 43:48

With salespeople relying more on digital assets, this session will teach you how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. The greatest return on investment can come directly from the people you know: those in your owned database. Because of costs associated with email marketing, it’s a lightweight […]

Your Website Just Became Your Best Salesperson!

June 25, 2020 Duration: 29:35

70% of a prospect’s buying process is done through visits to your website before you know these prospects are even on your site! There’s two ways to drive more web leads – get more people to your website and optimize your site to convert more of those visitors. In this session, Thomas Armitage, senior account […]

Guaranteed Leads. We’ll Prove it to You

June 17, 2020 Duration: 29:46

Rebounding from this tough period and growing your business back up will need a varied approach. With the right selection, combination, and creativity, advertisers can find success in meeting their most important online goals. In this video, Brian Bluff, co-founder, and Priyanka Kapadi, operations, of Site-Seeker will help you understand the evolving digital advertising landscape, […]

Managing your Sales Team from Afar with Lauren Zak

April 30, 2020 Duration: 32:09

Managing your team remotely can be a challenge even for the most tech savvy sales manager. In this virtual convention session, Lauren Zak discusses how to rely on your CRM to do heavy lifting, while coaching your team to build a pipeline through effective questioning not just customer check-ins. Find more virtual convention sessions at www.mheda.org/convention2020.

ROI Generating Digital Marketing

October 10, 2019 Duration: 02:11

Learn the building blocks of successful digital marketing so you can create a structure that works best for your company. The full course, Building Digital Marketing Capabilities, presented by Calvin Mesman and Meredith Steiner, Adpearance, is available in the members-only MHEDA Learning Management System. Register at www.mheda.org/lms.

Digital Marketing Trends

June 3, 2019 Duration: 02:57

Digital Marketing is no longer a tool for only the largest companies. In order to remain competitive, MHEDA members must find ways to make their digital presence known.

Digital Marketing with Google Ads

February 12, 2019 Duration: 02:33

Last year, Google handled 90% of the world’s internet searches. Therefore, Google Ads is a valuable opportunity to present quality content to a targeted audience resulting in high conversion rates. Learn how to get started in the full hour long course, Google Ads – What You Need To Know, presented by Eddie Bluff, co-founder of […]