Mastering EEAT: Building Trust & Authority with Content, Testimonials, & Link Building

In today’s competitive online landscape, establishing Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) is critical for website success. This webinar recording will equip you with the knowledge and strategies to:

• Craft high-quality content that demonstrates your expertise and attracts organic traffic.
• Leverage testimonials and case studies to build trust and credibility with potential customers.
• Implement effective link-building techniques to boost your website’s authority and ranking in search results.

Key Takeaways:

• Gain a deep understanding of the EEAT concept and its impact on search engine algorithms.
• Discover practical tips and resources for creating compelling and informative content.
• Learn how to effectively gather and utilize testimonials and case studies for persuasive marketing.
• Explore various link-building strategies and tactics to increase your website’s authority and online visibility.
• Receive a comprehensive roadmap for implementing your learning’s and optimizing your EEAT for long-term success.

Who Should Watch:

• Website owners and content creators seeking to improve their SEO and organic ranking.
• Marketing professionals and digital strategists aiming to build trust and authority in their online presence.
• Business owners and entrepreneurs looking to convert website visitors into loyal customers.

About the Speakers:

Matt Ford, President

Matt oversees business operations at Site-Seeker, managing and guiding the staff, enhancing the culture, and helping the team appreciate and leverage their unique and collective strengths. Matt’s 25+ years in business have spanned various countries, industries, and ventures. In 2011, Matt joined Site-Seeker full-time after various roles managing sports arenas, stadiums, and professional teams. Throughout his career, Matt has enjoyed the variety of managing his own small businesses and working for larger companies in Hershey, PA, and Rochester, where he oversaw the planning and execution of thousands of live events over a 15-year span.

Today, Matt leads the team as President and continues to focus on building a healthy organization, enhancing the culture, and growing the business while investing in a team that takes great care of our clients. Matt and his family reside in North Carolina.

Enny Scharf, Account Manager

Enny Scharf, is a strategy-driven marketing specialist who’s here to help companies develop and optimize their marketing and communications strategies. Enny brings a unique blend of analytical thinking and creative flair to create inspiring campaigns that truly make a difference.

Having begun her career in the management consulting industry, Enny has expanded her skills and capabilities through diverse client-based challenges, gaining experience across various industries. She recently completed her master’s degree in Integrated Marketing Communications at Georgetown University, complementing her skill set with valuable analytical and management expertise backed by a B.B.A. degree.

MHEDA is pleased to partner with Site-Seeker to bring you this first of a three-part marketing webinar series where you will learn new marketing insights.