Double Your Marketing Impact with Personalization

June 28, 2024Duration: 36:22

In today’s competitive digital landscape, maximizing the efficiency and impact of your marketing efforts is crucial. This webinar will unveil proven strategies to:

  • Craft personalized ad and email campaigns that resonate with individual customer preferences and increase engagement.
  • Leverage organic social media strategies to reach a wider audience, build brand awareness, and drive traffic to your website.
  • Optimize your social media content for SEO, ensuring your posts reach a larger audience and boost website ranking.

About the Speakers:

Devon Hoffman, Digital Marketing & Sales Specialist

Devon prides himself on being able to wear a number of hats and support various projects and clients. These projects can range from graphic design, content creation, lead nurturing, online advertising, and marketing plan creation. Devon has his bachelor’s degree in Web Development (from SUNY Cobleskill) and a prior career in the retail, tourism, and event management industry.

Devon joined Site-Seeker in 2016 as a digital marketing assistant. His creativity has driven his ability to create custom, client-focused content. He now supports a number of facets throughout the company, holding the position of Digital Marketing and Sales Specialist Team Lead. In addition to finding new partners for Site-Seeker to provide services for, he manages his own accounts and offers marketing support to various organizations and associations to which Site-Seeker belongs.

Allie Liesch, Account Manager

Allie is a graduate of Hofstra University with a B.B.A. in Marketing. Born and raised in the CNY, she decided to move back to her hometown after college.

After spending 7+ years in the industry, she joined Site-Seeker in January 2020. Always looking for a new approach to marketing, she’s excited to be part of the Site-Seeker team and values the amount of expertise and teamwork we bring to our clients.

As a digital marketing specialist, Allie brings skills in pay-per-click advertising, SEO, and social media marketing. Being local, Allie enjoys being in the office with her fellow co-workers and assisting where needed, whether that’s to help move furniture or develop a new campaign to A/B test. In addition, Allie also assists Site-Seeker’s internal marketing team with shows, strategies, and campaigns and manages a few accounts.