Email is the #1 Social Platform: Now You’re Being Forced to Use It Better

August 14, 2020Duration: 43:48

With salespeople relying more on digital assets, this session will teach you how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. The greatest return on investment can come directly from the people you know: those in your owned database. Because of costs associated with email marketing, it’s a lightweight method to drive immediate sales. Matt Ford, president, and Melinda Aiken, marketing manager, of Site-Seeker will discuss deliverability, subject lines, rich content and other best practices to drive clicks, and conversions. MHEDA members: download the FREE ebook, Building Your Digital Marketing Roadmap (member login required).