MHEDA Talks: Todd Cohen on Building a Sales Culture

March 17, 2022 Duration: 28:06

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Todd Cohen, CSP, Sales Speaker and Author. Todd shares his vision of how everyone in your company is a sales person, and how having a silo culture can slow your business growth. Join Todd in one of his two sessions at the MHEDA […]

MHEDA Talks: Jerry Weidmann on Branding

February 22, 2022 Duration: 32:53

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Jerry Weidmann, President of Wolter, Inc. on branding. Jerry provides insight of transitioning a company’s brand from multiple names under one umbrella. Jerry explains a smooth transition from all aspects of the company, including internal planning to customer perception, and much more. Stay […]

MHEDA Talks: Lorie Leitner and Red Andal on Marketing

August 23, 2021 Duration: 34:34

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Lorie Leitner of ProLift Toyota Material Handling and Red Andal of Liftow Limited. They discuss the role of marketing in the material handling industry, effective marketing strategies, and how to create and distribute relevant content. Stay tuned for more episodes of the MHEDA […]

MHEDA Talks: Joe Ginnetti on Industrial Sales and Building Relationships

June 22, 2021 Duration: 23:54

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with industry veteran Joe Ginnetti, owner of JAG Learning Solutions. They discuss industrial sales trends and challenges, how to build strong relationships throughout the sales process, and being a leader vs a manager. Stay tuned for more episodes of the MHEDA Talks podcast series […]

MHEDA Talks: Dave Baiocchi on the Customer Experience

May 18, 2021 Duration: 34:11

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Dave Baiocchi, President and Owner of Resonant Dealer Services. They discuss the importance of developing a customer experience strategy including seven questions to ask yourself, aligning your messaging with your value proposition, and how to measure the customer experience vs performance. Stay tuned […]

MHEDA Talks: Gary Moore on Objective Based Selling and Building Relationships

January 19, 2021 Duration: 27:50

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with industry veteran Gary T. Moore. They discuss objective based selling, building relationships, and the long term effects of the pandemic on sales strategies and processes. Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders on issues […]

MHEDA Talks: Laurie Beth Nix on Social Media Marketing and Engagement

December 9, 2020 Duration: 32:41

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Laurie Beth Nix, Digital Marketing Specialist at Doosan Industrial Vehicle America Corp. They discuss all aspects of social media marketing including its role in the overall marketing strategy, branding, uses for different platforms, metrics to measure, engaging employees and customers, and more.  Stay tuned […]

MHEDA Talks: Jim Ripkey on Aftermarket and Building Relationships

September 16, 2020 Duration: 31:06

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Jim Ripkey, President of Hy-Tek Material Handling. They discuss the importance of taking care of customers and employees, managing and measuring aftermarket, and future technologies.  Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders on issues and […]

MHEDA Talks: Dannelle Dalhauser on Engaging Customers & Community Involvement

August 5, 2020 Duration: 22:42

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Dannelle Dalhauser, Director of Marketing and CRM Integration for MH Equipment Company. They discuss marketing ROI, customer engagement in a virtual world, and the importance of community involvement. Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders […]

MHEDA Talks: Brian Bluff on Digital Marketing

July 6, 2020 Duration: 28:17

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Brian Bluff, CEO of Site-Seeker. They discuss the importance of digital marketing, developing a strategy, setting goals and measuring ROI. Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.

MHEDA Talks: Milt Tandy on Marketing and Social Media

June 8, 2020 Duration: 20:42

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Milt Tandy, president of Wirecrafters. They discuss the importance of marketing, using social media and videos to brand your company, building relationships in the industry, and more. Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders on […]

Becoming Customer Obsessed: Combating Changing Buying Preferences

March 24, 2020 Duration: 07:57

In the latest Business Trends Video, we looked at changing buying preferences and how MHEDA members can evolve to meet increased customer expectations.