MHEDA Talks: Lorie Leitner and Red Andal on Marketing

August 23, 2021Duration: 35:16

Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Lorie Leitner of ProLift Toyota Material Handling and Red Andal of Liftow Limited. They discuss the role of marketing in the material handling industry, effective marketing strategies, and how to create and distribute relevant content. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.