MHEDA Talks: Jerry Weidmann on Branding
February 22, 2022Duration: 32:53
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Host Shari Altergott, Chief Experience Officer of The CX Edge talks with Jerry Weidmann, President of Wolter, Inc. on branding. Jerry provides insight of transitioning a company’s brand from multiple names under one umbrella. Jerry explains a smooth transition from all aspects of the company, including internal planning to customer perception, and much more. Stay tuned for more episodes of the MHEDA Talks podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.