MHEDA Talks: Laurie Beth Nix on Social Media Marketing and Engagement

December 9, 2020Duration: 32:41

Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Laurie Beth Nix, Digital Marketing Specialist at Doosan Industrial Vehicle America Corp. They discuss all aspects of social media marketing including its role in the overall marketing strategy, branding, uses for different platforms, metrics to measure, engaging employees and customers, and more.  Stay tuned for more episodes of this podcast series when Shari will interview industry thought leaders on issues and trends affecting MHEDA members.