Upside, Profiting from the Profound Demographic Shifts Ahead
By Kenneth W. Gronbach I went to school at California State University at Long Beach. With 35,000 students, it was a great place to remain anonymous. Ironically, I was recruited out of the graduate program by Volkswagen of America, Inc. This was my first real taste of marketing and the automobile business. I loved it, […]
April 1, 2018
2018 Sales Success Stories: Unique Solutions to Unique Challenges
MHEDA members are known throughout the industry for taking on any challenge, big or small. But what differentiates a MHEDA member from other companies is the willingness and aptitude to tackle the unexpected obstacles. Unique challenges require unique solutions and our members have the experience to bring those solutions to life. Read the 2018 Sales […]
January 4, 2018
From Charismatic Persuader to Knowledge Broker: The Evolving World of Sales
The impact of accelerated change in the business environments of most companies is undeniable. Disruptive technologies, lower barriers to competitor entry, shifting needs and expectations of customers, macroeconomic conditions and impact of numerous geopolitical events are some of the variables that now require most companies to be in a state of constant evolution. This accelerated […]
October 1, 2017
Unique Solutions to Unique Challenges
MHEDA dealers and suppliers adapt to the new wants and needs of customers MHEDA members are known throughout the industry for taking on any challenge, big or small. But what differentiates a MHEDA member from other companies is the willingness and aptitude to tackle the unexpected obstacles. Unique challenges require unique solutions and our members […]
October 1, 2017
Quitting 101
By Buddy Smith, 2017 MHEDA Chairman of The Board In this issue, we celebrate sales success stories from our dealers. The sales process has changed a good bit over the last few years. It is longer and more scrutinized than ever before. It seems that a sales person needs to utilize different skills in today’s world […]
October 1, 2017
