A Dozen Rules for World Class Customer Service

By Christine Corelli There are no secret handshakes; no passwords; and no dues into the club of what I call World Class Dealer Service. Nor are there guarantees, but the odds of success as a material handling distributor improve among the dealers who not only acknowledge but embrace and practice these fundamental principles – which […]

The Digital Evolution

At the 2018 MHEDA Convention, MHEDA hosted a Member Panel Discussion on The Digital Evolution. The discussion was comprised of digital marketing experts: Lisa Brink, Marketing Director, Riekes Equipment, Brian Bluff, CEO and co-founder of Site-Seeker, Mike Edmonds, Director of Marketing/Business Dev., Eastern Lift Truck Company, Inc., David Steinberg, Co-Founder of Adpearance, and Scott Stone, […]

Confident Communications

By Amy Kinnaird You may not like it, but we’re always being judged. Consciously or unconsciously everyone judges. It may be how you look or what you say or how you say it. We communicate with our words and our body and our voice. And since you communicate all day, every day, you’re making an […]

Data-Driven Techniques to Transform your Digital Marketing

By Nick Reid In this rapidly-changing digital age in which we live, it can be a challenge for dealers, OEMs, and distributors to keep up with new marketing techniques in addition to all the other hats they wear. However, savvy business01 managers have made staying up to date a priority. As the capabilities have expanded, […]

Can You Still Compete on Your Value Added?

By Paul Reilly Sales organizations are facing familiar challenges at unprecedented levels. There are top-line pressures impacting your organization’s profitability. These topline pressures include “sameness,” technology, and a culture of cheap. “Sameness” is the commoditization of products and services. “Sameness” is a combination of blending in and a lack of differentiation. Organizations sound, look, and […]