The Digital Evolution
At the 2018 MHEDA Convention, MHEDA hosted a Member Panel Discussion on The Digital Evolution. The discussion was comprised of digital marketing experts: Lisa Brink, Marketing Director, Riekes Equipment, Brian Bluff, CEO and co-founder of Site-Seeker, Mike Edmonds, Director of Marketing/Business Dev., Eastern Lift Truck Company, Inc., David Steinberg, Co-Founder of Adpearance, and Scott Stone, […]
July 1, 2018
Protect Your Brand on Social Media
Your brand is your most important asset in business. It is your identity. In today’s digital world, it is vital to protect that brand online. And today, that means that using social networking sites like Twitter, LinkedIn, Facebook and Instagram are no longer optional. Using these sites not only allows your company to control the […]
July 1, 2018
Data-Driven Techniques to Transform your Digital Marketing
By Nick Reid In this rapidly-changing digital age in which we live, it can be a challenge for dealers, OEMs, and distributors to keep up with new marketing techniques in addition to all the other hats they wear. However, savvy business01 managers have made staying up to date a priority. As the capabilities have expanded, […]
April 1, 2018
Keeping Pace With Customer Expectations
By Aaron James and Jay Majithia The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known order clothes, buy groceries, and hail rides from their phones, it’s critical that your company makes changes to keep pace with customer expectations. But don’t dread the change: Expanding and transitioning […]
April 1, 2018
