Marketing Best Practices Webinar Series

FREE Programs Exclusively for MHEDA Members!

Effectively marketing your material handling organization is critical to connecting with your customers and telling the story of your business. MHEDA is offering members a NEW Webinar Series in 2023: “Marketing Best Practices” to help you improve your marketing efforts and gain new tools to build a strategic program.

Webinars will be presented by MHEDA Member, Site Seeker Inc.

Registration Information

  • Registration for this series is available for no charge and exclusive to MHEDA Members.
  • Register for one, two or all three of these programs.
  • All webinars will take place from 11am – 12pm CT.
  • Can’t make the time or date? Programs will be recorded and available on-demand.

Recorded June 22

The Wild Wild West of Marketing Technology

Watch Recording on MHEDA-TV

Program Description

Digital marketing today is made up of two key components: having the knowledge, skill, and expertise to build a strategic program + having the right tools in place to get the job done. It can be extremely intimidating for today’s business leaders to know the best marketing technology available. “I don’t know what I don’t know” seems to be stated loudly and often. In this talk, we’ll review some “need to have” tools that should be in your tech stack and the importance of automations and integrations.

Presented by Brian Bluff, CEO & Co-Founder of Site-Seeker

Brian Bluff

Brian co-founded Site-Seeker with his brother Eddie in 2003. He loves charts, tables, graphs – not necessarily in that order. Before becoming an entrepreneur, Brian earned his bachelor’s in microelectronic engineering at RIT and spent several years in the United States Navy.

He went on to work for some of the country’s most successful companies including Pfizer, M&T Bank, and PAR Technology, where he held several vice president positions. Now in his role as CEO at Site-Seeker, Brian continues to help strategize on client accounts and supports our sales efforts. He also shares the secrets of digital marketing on the national stage.

Recorded April 6

The Importance of a Multi-Channel Marketing Program

Watch Recording on MHEDA-TV

Program Description

Just like diversifying a financial portfolio, it’s best to have an omnichannel approach when it comes to marketing. This means making sure you’re present, active, and engaged across multiple channels. The average buyer today has 20-30 touchpoints with a brand before making a purchase. And those touchpoints are certainly not coming from one single channel. From website to ads to email to social, let’s discuss the importance of an omnichannel strategy and why it’s so critical to marketing success today.

Presented by Devon Hoffman, Digital Marketing & Sales Specialist at Site-Seeker

Devon Hoffman

Devon joined Site-Seeker in 2016 as a digital marketing assistant. His creativity has driven his ability to create custom, client-focused content. He now supports a number of facets throughout the company, holding the position of Digital Marketing and Sales Specialist Team Lead. In addition to finding new partners for Site-Seeker to provide services for, he manages his own accounts and offers marketing support to various Organizations and Associations Site-Seeker belongs to.

Devon prides himself on being able to wear a number of hats and support various projects and clients. These projects can range from graphic design, content creation, lead nurturing, online advertising, and marketing plan creation. Devon has his bachelor’s degree in Web Development (from SUNY Cobleskill) and a prior career in the retail, tourism, and event management industry.

Recorded May 18

How Sales and Marketing Can Work Together to Close More Deals

Watch Recording on MHEDA-TV

Program Description

Sales and marketing have historically been at odds with one another. “Give us more leads!” sales says. “We gave you leads, how about you actually close them!” marketing responds. Without the right expectations, collaboration structure, or proper tools – it’s easy to see the waste, cost and negativity that can exist when these teams aren’t marching to the same beat. Let’s talk about the importance of unifying these teams and how you can shorten sales cycles and close more deals through better teamwork.

Presented by Matt Ford, President of Site-Seeker

Matt Ford

Matt oversees business operations at Site-Seeker, managing and guiding the staff, enhancing the culture and helping the team appreciate and leverage their unique and collective strengths. Matt’s 25+ years in business have spanned various countries, industries and ventures. In 2011 Matt joined Site-Seeker full time after various roles managing sport arenas, stadiums and professional teams. Throughout his career, Matt has enjoyed the variety of managing his own small businesses as well as working for larger companies in Hershey, PA and Rochester, where he oversaw the planning and execution of thousands of live events over a 15 year span.

Today, Matt leads the team as President and continues to focus on building a healthy organization, enhancing the culture and growing the business while investing in the team that takes great care of our clients.