Marketing Best Practices Webinar Series

FREE Programs Exclusively for MHEDA Members!

Effectively marketing your material handling organization is critical to connecting with your customers and telling the story of your business. MHEDA is offering members a NEW Webinar Series in 2023: “Marketing Best Practices” to help you improve your marketing efforts and gain new tools to build a strategic program.

Webinars will be presented by MHEDA Member, Site Seeker Inc.

Registration Information

  • Registration for this series is available for no charge and exclusive to MHEDA Members.
  • Register for one, two or all three of these programs.
  • All webinars will take place from 11am – 12pm CT.
  • Can’t make the time or date? Programs will be recorded and available on-demand.

Thursday, April 6, 11:00am-12:00pm CT

The Importance of a Multi-Channel Marketing Program

Program Description

Just like diversifying a financial portfolio, it’s best to have an omnichannel approach when it comes to marketing. This means making sure you’re present, active, and engaged across multiple channels. The average buyer today has 20-30 touchpoints with a brand before making a purchase. And those touchpoints are certainly not coming from one single channel. From website to ads to email to social, let’s discuss the importance of an omnichannel strategy and why it’s so critical to marketing success today.

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Thursday, May 18, 11:00am-12:00pm CT

How Sales and Marketing Can Work Together to Close More Deals

Program Description

Sales and marketing have historically been at odds with one another. “Give us more leads!” sales says. “We gave you leads, how about you actually close them!” marketing responds. Without the right expectations, collaboration structure, or proper tools – it’s easy to see the waste, cost and negativity that can exist when these teams aren’t marching to the same beat. Let’s talk about the importance of unifying these teams and how you can shorten sales cycles and close more deals through better teamwork.

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Thursday, June 22, 11:00am-12:00pm CT

The Wild Wild West of Marketing Technology

Program Description

Digital marketing today is made up of two key components: having the knowledge, skill, and expertise to build a strategic program + having the right tools in place to get the job done. It can be extremely intimidating for today’s business leaders to know the best marketing technology available. “I don’t know what I don’t know” seems to be stated loudly and often. In this talk, we’ll review some “need to have” tools that should be in your tech stack and the importance of automations and integrations.

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