What Dealers Need to Know About Local Search


Registration Fees:
No charge for Members
$199 for Non-Members



If your dealership has a physical storefront, you must be focusing on “local search” to be seen online by your customers. Along with Google’s changing algorithm, there’s an abundance of new ways to be recognized locally and be the most prominent business ranking in your area. From enhancing your Google My Business listings to generating positive customer reviews, learn the ways to elevate your local presence and be the go-to business in your area!


  • Background on local search and ways to be found online
  • The importance of Google My Business
  • Other citations, reviews and what makes up the rest of the mix

Who Should Attend

  • Audience: Dealers (any size)


Tom Armitage

Thomas Armitage is a senior account manager at Site-Seeker Inc., a digital marketing agency in Central NY, and leads marketing efforts for growing franchises CoreLife Eatery and OrthoLazer. Part-time, he is an adjunct professor at Utica College, teaching courses on market research and social media marketing. As a blogger, his pieces have been featured in Entrepreneur, MarketingProfs, SEMrush, and PR Daily. He earned his master’s in integrated marketing communication from West Virginia University and bachelor’s in public relations from Utica College of Syracuse University. Tom has overseen 60 CoreLife Eatery store launches (and counting) and has controlled more than $1 million in social media ad spend for the brand. He’s a music enthusiast with a passion for punk rock and 90s rap.


Melinda Aiken

Over the past decade, Melinda managed, designed and maintained a number of websites and digital marketing projects, joining Site-Seeker in 2013. As an account manager, she is trusted with some of our company’s longest-standing accounts. She has tremendous follow-through, which makes her perfect for SEO planning, lead nurturing and automation, and email  marketing. Melinda has also taken on the role as Site-Seeker’s marketing manager. She is flexible and easy-to-work-with. When not at work, Melinda spends time with her husband and two daughters in their home in Nevada. She is an avid hockey fan who enjoys a great goalie fight!