University of Innovative Distribution (UID)

Association Education Alliance (AEA), in cooperation with Purdue University’s Department of Technology Leadership and Innovation, is hosting its annual University of Innovative Distribution (UID) March 21-24, 2022, at the JW Marriott in Indianapolis, Indiana. The theme for the conference is “Distribute Innovation: Influence, Implement, and Integrate.” Known worldwide for excellence in education, it’s the only conference focused on the unique needs of the wholesale distribution industry.

Six course tracks covering sales, distribution strategy, operations, marketing, management, leadership and professional development will be offered. At the conclusion of the program, AEA will issue a Certificate of Completion for 30 hours (3 CEU’s) of Continuing Education that can be applied toward the CEU requirements for the Certificate of Innovative Distribution offered by Purdue University.

“We are continually looking for ways to enhance this already robust educational experience,” said Joanna Truitt, Executive Director of AEA. “We have switched things up on day four and are offering participants two 90-minute sessions allowing them to attend two of the four dynamic topical presentations that morning. UID will end on a high note with Jeff Havens giving an inspirational and fun keynote that promises to pull the four-day experience together and sending attendees home pumped and energized.”

Registration is Closed. The deadline to register was March 5, 2022.

To view the course schedule, please visit

View Courses by Track     View Schedule at a Glance

What’s New in 2022

  • New Monday to Thursday format with six new speakers and fresh topics.
  • New program format for Thursday. This year we are doing something different. Two 90-minute sessions in the morning. Pick two of the four topics – our most popular – being offered. End UID with lunch and a dynamic keynote speaker, Jeff Havens, who will pull it all together for you and send you home energized.
  • A Welcome & Happy Hour session on Monday and a Closing Keynote session on Thursday.
  • Registration fees remain at 2019/2020 levels.