Reputational Risk in the Age of Social Media


Time: 12:00PM-1:00PM Central Time
Fee: Free for Members / $199 Non-Members
Presented by Patty Knap Tucker who is a corporate communications strategist

Patty Knap Tucker

Program Description

If your company were hit with bad news, a damaging allegation or ugly lawsuit, would your reputation survive the media storm? Social media ubiquity and heightened public sensitivities add up to new and greater risks for companies … and greater need for speed when issues arise.

Join us for an idea-packed session to learn about:

  • Uncovering your reputational risks (operational and social)
  • Strategies to activate now for current business value … and future reputational armor
  • The importance of Activations, Access and Advocates
  • Communications protocols and core tenets of trust-worthy crisis response

This session is geared to senior leaders and the talent you’d need around the table if something goes wrong (communications, HR, operations, legal, risk management, etc.)

About the Speaker

Patty Knap Tucker is President and Senior Communications Strategist of Treehouse Counsel, a consultancy helping leaders leverage communications to drive business value. She brings 30 years’ involvement in an exhaustive set of business dynamics and issues in her work building b-to-b and b-to-c companies’ sustainable differentiation, loyalty and growth. Patty’s career path included 14 years in leadership with Edelman, the largest global, independent PR firm where she led client campaigns, stewarded best practices across the Americas, and helped evolve and present the annual Edelman Trust Barometer. She is a wife, mom, outdoor enthusiast and advocate for business as a force for good.