Time: 12:00PM-12:30PM Central Time
Fee: Free for Members / $199 Non-Members
Presented by Matt Ford, President, Site-Seeker and Melinda Aiken, Account Manager, Site-Seeker
With salespeople relying more on digital assets, we’ll teach you how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. The greatest return on investment can come directly from the people you know: those in your owned database. Because of costs associated with email marketing, it’s a lightweight method to drive immediate sales. Keep in mind deliverability, subject lines, rich content and other best practices to drive clicks, and conversions.
- Best practices when doing email marketing
- How to design a compelling email
- How email marketing can help drive conversions
About the Speakers
Matt Ford – Matt joined the Site-Seeker team in 2010 and has held multiple positions, helping establish and build the organization into a leading digital marketing agency. Today, Matt leads the team as President of Site-Seeker and continues to focus on enhancing the culture and growing the business by investing in the team that takes great care of our clients. Matt’s sharp strategic mind is always figuring out how things work to form better business solutions in an ever-changing industry. Matt lives in Rochester, NY and enjoys golf and chocolate (preferably together)!
Melinda Aiken – Over the past decade, Melinda managed, designed and maintained a number of websites and digital marketing projects, joining Site-Seeker in 2013. As an account manager, she is trusted with some of our company’s longest-standing accounts. She has tremendous follow-through, which makes her perfect for SEO planning, lead nurturing and automation, and email marketing. Melinda has also taken on the role as Site-Seeker’s marketing manager. She is flexible and easy-to-work-with. When not at work, Melinda spends time with her husband and two daughters in their home in Nevada. She is an avid hockey fan who enjoys a great goalie fight!