Superior Tire Presents Inaugural Golden ‘Leif’ Dealer Partnership Award to Leif Svenson of Riekes Equipment

Omaha, NE (08/11/2020) – Superior Tire announces Leif Svenson as the 2020 Golden Leif Dealer Partner Award Winner. The Golden Leif Award is focused on excellence and setting the standard in product development and is presented only upon merit. This year not only is Leif Svenson, the recipient of the award, he is also the inspiration for the award name.

“Field trials are a critical step in product development, as is knowledgeable and quantifiable feedback from the trial. Leif Svenson’s involvement went beyond noting truck hours at different points in the trial. Leif made design enhancement suggestions backed by rock solid common sense and data,” said Bill LeMeur, Executive Vice President at Superior Tire. “When we considered a name for the award we quickly transitioned from ‘Golden Leaf’ to ‘Golden Leif’ because of Leif’s level of interest, expertise and thoroughness went so far beyond anything we’ve experienced. Naming the award after him just seemed natural.”

“The enhancement ideas were really driven by necessity,” said Leif Svenson, 2020 Award Winner and Riekes Service Leader. “Riekes has consistently allowed leeway to determine the root cause and best remedy to customer issues even when the remedy is outside the norm. I take great pride in our leadership team’s dedication to excellence.”

“We are extremely grateful for the expertise, thoroughness and design suggestions Leif made to improve our stabilizer caster reliability in one of the most challenging applications for Class III trucks in food processing. We are privileged to work with Riekes Equipment and thankful to the entire Riekes Team for going above and beyond! “said LeMeur.

The 2020 Golden Leif Award was formally presented on August 11th in Sioux Falls, South Dakota.

RIEKES EQUIPMENT COMPANY – Founded in 1936, Riekes Equipment is an industry leader in material handling and warehouse solutions. Riekes offers forklifts, racking, hoist and crane products and fleet management services, as well as parts and service for all brands of lift equipment, aerial lifts, docks, and other warehouse equipment. Riekes plays an important role in finding effective solutions for warehouses, service departments and distribution centers. Riekes is authorized Hyster and Yale forklift dealer headquartered in Omaha, NE with locations throughout Iowa, Kansas, Missouri, Nebraska, North Dakota, and South Dakota. For more information, visit

SUPERIOR TIRE & RUBBER CORPORATION – Founded in 1964, Superior Tire & Rubber Corp. is a designer and manufacturer of polyurethane and rubber industrial components for the material handling, construction, agricultural, military, and mining industries. All Superior Tire & Rubber Corp.’s product offerings are proudly engineered and produced in the USA on state-of-the-art processing and machining equipment, overseen by quality management systems registered to ISO 9001. Superior Tire & Rubber Corp. also owns multiple patents on many innovative products that have become new industry standards. More information can be found at

Lisa Brink
PH: 402. 596. 2143

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