Q2 is almost over. Have your customers forgotten about you? According to a survey by the Direct Marketing Association, email marketing has a return on investment (ROI) of 4300%, meaning that for every $1 spent on email marketing, the average ROI is $43.
As a reminder, here are 6 types of emails you can send to stay top of mind with your customers:
- Educational/Informational: Share valuable insights about your product or service and position yourself as a guide to help your customer be the hero of their story.
- Problem Solution: Address specific problems and offer solutions that align with your customers’ symptoms or challenges.
- Overcome Objections: Anticipate and address potential concerns prospects may have as they consider different options.
- Testimonial: Showcase positive feedback and success stories to build trust and validate the value of your solution during the consideration stage.
- Exclusive Offers/Promotions: Highlight limited-time deals or special offers to encourage buyers to choose your solution over others.
- Ask for the sale: Directly request a purchase with a clear call to action to buy.
About HighViz Marketing
For over 10 years, HighViz Marketing has been the only digital marketing agency in the world specializing in helping forklift dealerships and material handling businesses generate qualified leads and increase revenue. If you need help with email marketing, HighViz Marketing helps the material handing industry with the heavy lift of digital marketing. Our team can help you write high converting customized emails to send to your prospects and customers.
Contact julie@highvizmarketing.com to get help writing a whole email series, or if you want to try just one of these to get started.
News stories are submitted by member companies. Publication of a story does not indicate an endorsement of any product, event, or company by MHEDA.