HighViz Marketing Unveils Revolutionary Marketing Campaign

HighViz Marketing Unveils Revolutionary Marketing Campaign for Mid Columbia Forklift’s New Business Vertical, Midco Power

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Portland, Oregon – July 28, 2023 – HighViz Marketing, the world’s leading marketing agency exclusively dedicated to serving the material handling industry, has taken a bold step forward with the launch of a groundbreaking marketing campaign for Midco Power, a newly established business division of Mid Columbia Forklift. Leveraging their 45 years of experience in the material handling sector and a recent acquisition of B&B Electric Motors, Inc., Mid Columbia Forklift sought HighViz’s expertise to overcome marketing challenges and maximize opportunities in the competitive landscape.

The Challenge:

Following the acquisition of B&B Electric Motors, Inc., Mid Columbia Forklift was faced with the task of enhancing its marketing efforts, especially in the digital realm. They needed a clear and compelling message that would resonate with their existing customers and other forklift dealerships in the industry.

The Solution:

HighViz Marketing undertook a comprehensive discovery session and message filter workshop to fully understand Midco Power’s unique value proposition, with a focus on their expertise in rebuilding electric forklift motors. Utilizing these insights, HighViz crafted a powerful narrative, designed an engaging website page, and developed a lead-generating mechanism, an email nurture sequence, and social media posts among other essential deliverables.

Mr. Trey Barber, General Manager of Mid Columbia Forklift, commented on the collaboration, saying, “We faced a significant marketing challenge when we acquired B&B Electric Motors, Inc. We were excited following the acquisition, but the overall marketing, and specifically digital marketing, needed a major upgrade. We also needed a clear and compelling message that would resonate with our customers, including other forklift dealerships.”

The Outcome:

With HighViz Marketing’s innovative campaign in place, Midco Power is poised for substantial growth, attracting qualified leads for their forklift motor, battery, and charger repair business. The strategic marketing funnel, crafted with utmost attention to detail, is enabling Midco Power to effectively communicate its unique value and support offerings to clients, further strengthening its position in the industry.

Mr. Barber further added, “I look forward to watching our new sales funnel bring in qualified leads for our forklift motor, battery, and charger repair business. Thanks to HighViz Marketing’s expertise and attention to detail, MidCo Power has the potential to further our ability to support the best customers in our collective industry. We are grateful for HighViz’s hard work and dedication to help us grow our business. With the help of HighViz Marketing, we are confident MidCo Power will be successful.”

HighViz Marketing’s Unique Approach:

HighViz Marketing’s distinctive approach empowers material handling businesses to thrive in today’s digital landscape. With proven methods and a deep understanding of the industry, HighViz enables clients to maintain a strong online presence, overcome challenges, and achieve sustainable growth.

“We are thrilled to have collaborated with Mid Columbia Forklift in their journey to expand with the launch of Midco Power. Our team at HighViz Marketing takes pride in delivering tailored solutions that create a significant impact in the material handling industry,” said Julie Clarke-Bush, CEO at HighViz Marketing.

Learn More:

To discover how HighViz Marketing can help your material handling business enhance its online presence, generate qualified leads, and achieve sustainable growth through content creation and digital marketing, schedule a call with our experts today.

About HighViz Marketing:

HighViz Marketing is the world’s premier marketing agency dedicated exclusively to the material handling industry. With a team of skilled professionals and a proven track record of success, HighViz empowers businesses to overcome digital challenges and unlock their true potential in the ever-evolving landscape of marketing.

About Midco Power:

Midco Power will rebuild, repair, and re-power electric forklift motors, industrial batteries, and chargers. If you have electric-powered material handling equipment, we can fix it. Save time & money with reliable rebuilt electric forklift motors.