Cascade Corporation Becomes Sole Distributors of KOOI Products Throughout Asia-Pacific

Cascade Corporation and Meijer Handling Solutions B.V., following the success of the Cascade-KOOI joint venture, are expanding their cooperative endeavors by entering into a distribution agreement for Meijer’s KOOI line of products throughout the Asia-Pacific region, effective July 1st, 2019.

“We’re excited to strengthen our offerings and reach more customers in this region,” says Steve Keller, Business Development Manager – Asia-Pacific at Cascade. “With Cascade’s extensive distribution capability in Asia-Pacific, we’ll be able to provide even more solutions to people where they need them, when they need them.”

Cascade boasts a strong, local presence in Asia-Pacific countries, including a distribution network that provides customers with a wide range of material handling solutions. The new distribution agreement with Meijer includes Cascade’s locations in China, South Korea, Japan, India, and New Zealand. Customers in these regions can reach out to their Cascade sales representative as a point of contact for products and information.

“This expansion in distribution is a great opportunity for customers throughout Asia-Pacific,” says Folkert de Graaf, International Sales and Marketing Manager of Meijer Handling Solutions. “KOOI products are a popular solution due to their versatility, ease of use, and capacity to increase efficiency. People are going to find them valuable tools and we look forward to providing those solutions.”

Meijer’s product offerings include the well-known REACHFORKS® (hydraulic and manual versions), ROLLERFORKS®, Single Height Shift System and Mast Height Extension systems. These innovative, productivity-enhancing solutions are an easy way to add extra functionality to a lift truck and increase efficiency in a wide range of applications, including logistics, warehousing, and more.

For more information, including literature on KOOI products, how to order, and contact information, visit

News stories are submitted by member companies. Publication of a story does not indicate an endorsement of any product, event, or company by MHEDA.