Material Handling Wholesaler and Forklift-International Launch Trader-Network
DUBUQUE, IA — January 22, 2026 — Material handling industry leaders Material Handling Wholesaler and Forklift-International today announced the launch of Trader-Network, a new monthly digital publication designed to connect buyers and sellers across the global material handling equipment market in new and innovative ways.
The inaugural issue of Trader-Network was emailed to subscribers on Thursday, January 22, reaching more than 32,000 industry professionals, including end users, dealers, distributors, and equipment manufacturers. To view the January 2026 publication, click here. https://online.fliphtml5.com/tgylu/2601_TN_full_digital/
The Trader-Network is a new lead-generation tool that actually combines the strength of Material Handling Wholesaler and Forklift-International,” said Dean Millius, Group Publisher and General Manager of Material Handling Wholesaler. “This new digital publication reaches end users, dealers, and distributors, and gives our dealer members another powerful component in their digital marketing strategy to connect buyers and sellers.”
Chris Schmid, CEO of Forklift-International, emphasized the value for equipment professionals. “Trader-Network creates new opportunities for dealers to increase visibility, generate high-quality leads, and move equipment faster in an increasingly digital marketplace,” said Schmid.
Johannes Müller, Marketing Director at Forklift-International, highlighted the strategic impact of the launch. “The reach of Material Handling Wholesaler provides dealer members of Forklift-International an additional sales channel with zero effort,” said Müller, “At the same time, readers will have access to a large, nationwide, browsable catalogue of used equipment from trusted sellers.”
For more information about Trader-Network, contact Dean Millius at 563-557-4495 or dmillius@MHWmag.com.
About Trader-Network
Trader-Network is a monthly digital publication serving new and used equipment dealers, equipment manufacturers, manufacturer representatives, parts suppliers, and service facilities in the material handling industry. The publication is digitally distributed to end users, operations managers, warehouse operations professionals, and construction, implement, and heavy equipment dealers.
About Material Handling Wholesaler
Material Handling Wholesaler (MHW) is an internationally recognized publication serving the wholesale material handling industry since 1979. MHW is a monthly print and digital publication offering industry news, insights, and market intelligence. In addition to the magazine, MHW provides extensive digital offerings, including a website, weekly e-newsletters, custom e-blasts, and commercial printing services. Learn more at www.MHWmag.com.
About Forklift-International
Forklift-International is the premier global dealer network for used material handling equipment. With more than 25 years of industry leadership, it operates in the world’s largest independent equipment marketplace. Forklift-International goes beyond listings by combining advanced digital technology with a sales-driven approach to help dealers accelerate growth, increase efficiency, and dominate their markets. Learn more at www.forklift-international.com.
