Thu, February 5th, 2026

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12:00 pm – 1:00 pm CT

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Webinar

Turning Safety into a Competitive Advantage

Days
Hours
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About This Webinar

Safety is no longer just a compliance requirement—it’s a powerful value driver for forklift dealers and manufacturers. In this webinar, we’ll explore how evolving safety expectations are reshaping customer relationships across the material handling industry.

You’ll learn how digital operator training systems can help you reduce liability, enhance service offerings, and create meaningful differentiation in a competitive market. Discover how positioning safety as a proactive business strategy can increase retention, improve brand reputation, and unlock new revenue opportunities.

Who Should Attend

This webinar is ideal for forklift dealers, manufacturers, sales professionals, safety managers, training coordinators, and operations leaders who want to take a proactive approach to safety. It’s especially valuable for anyone looking to strengthen customer relationships, reduce liability exposure, and incorporate digital training solutions into their service offerings.

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Event Speakers

Learn From the Best

Jordan Brimley

CEO & Co-Founder
The Safety Standard

Amanda Depik

Vice President of Operations
The Safety Standard

Key Takeaways

Navigate Evolving Safety Standards

Understand how changing safety requirements affect dealer and manufacturer responsibilities and how to stay ahead of compliance expectations.

Strengthen Value Through Digital Training

Learn how integrating modern, trackable operator training can reduce liability, improve safety performance, and deliver measurable value to customers.

Use Safety as a Strategic Differentiator

Discover how proactive safety and compliance programs elevate brand reputation, boost client retention, and help your dealership stand out in a crowded market.

Register Now for the 2026 Convention!

Join us May 2-6 in Nashville for the MHEDA Convention, where ideas spark innovation, connections fuel collaboration, and our communities move in harmony to advance the industry.

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Jordan Brimley

CEO & Co-Founder, The Safety Standard

Jordan Brimley brings more than 20 years of safety and training expertise to his role as CEO and Co-Founder of The Safety Standard, a digital training platform trusted across North America. With a decade specializing in forklift and equipment training and another focused on broader health and safety, he is a recognized voice in modernizing workplace practices. Motivated by witnessing a preventable workplace accident at age 10, Jordan has dedicated his career to making safety training easier, more consistent, and more accessible. Today, The Safety Standard has certified over 100,000 workers, and Jordan speaks across North America on digital transformation in safety and strategies for reducing risk in multi-location operations.

Amanda Depik

Vice President of Operations, The Safety Standard

As Vice President of Operations, Amanda leads implementation, client onboarding, and the continuous improvement of digital training programs across warehouse and manufacturing environments at The Safety Standard. With extensive experience managing multi-location rollouts for national brands, she has helped companies reduce incidents, build operator confidence, and simplify compliance with OSHA and material handling standards. Motivated by a strong belief that proper training keeps workers safe and protects teams from preventable accidents, Amanda focuses on clear processes and practical improvements that minimize equipment damage, prevent incidents, and strengthen support for fast-paced operations.

John Doe

Director of Awsome, ABC Corporation

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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