Tue, October 21st, 2025

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Atlanta, GA

Automation Solutions Conference

Days
Hours
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Event Overview

Why Attend

Join MHEDA and your industry peers for a one-day event to start your automation journey beyond the warehousing and distribution sector.

Register

Insight

Engage with like-minded peers looking to expand their business in automation.

Expertise

The conference presenters are MHEDA Members who share experiences and insights.

Knowledge

Gain practical knowledge on providing support and setting realistic expectations.

Network

Connect with industry peers to gain insights and expand your network.

Who Should Attend

This conference is ideal for professionals from small to mid-sized Storage & Handling distributor organizations who want to explore opportunities to expand their business with automated products and services. Whether you’re a MHEDA member or not, if you’re looking to stay competitive and informed about automation solutions in the material handling industry, you are encouraged to attend.

Event Speakers

Learn From the Best

Drew Eubank

Executive VP & Co-Founder, Zion Solutions Group

Chuck Frank

Co-Founder, Zion Solutions Group

Jordan Frank

EVP and Co-Founder of Zion Solutions Group

Brian Keiger

Chief Commercial Officer, Conveyco Technologies

Lee Jones

Corporate Systems Manager, Atlanta Fork Lifts, Inc.

Scott Lee

Founder & CEO, Systems in Motion (SIM)
Get Experience

Join industry peers in Atlanta, GA for this one-day conference!

Join MHEDA for the Automation Solutions Conference, hosted by Toyota Material Handling Systems in Atlanta, GA. This one-day event covers building your automation roadmap, avoiding pitfalls, preparing sales teams, and creating a high-impact sales process. Network with peers, share insights, and gain the tools and strategies to grow your automation efforts—whether you’re just starting or scaling up.

AGENDA

Featured Sessions

Tue, Oct 21
7:30 - 8:00 am
Transportation
Bus Transportation to Conference
We will provide transportation from the Courtyard Atlanta Lithia Springs to Toyota Material Handling Systems—just indicate your preference on the registration form. Driving yourself is also an option if you prefer to meet us there.
Tue, Oct 21
8:00 - 8:30 am
Registration
Registration & Continental Breakfast
Check in, grab your badge, and enjoy breakfast while networking.
Tue, Oct 21
8:30 - 8:45 am
Welcome
Welcome & Introductions
Kick off the day with a warm welcome and overview of what to expect as we dive into the world of automation.
Tue, Oct 21
8:45 - 9:30 am
Presentation
Beyond the Buzz – Building Your Automation Roadmap
Join Drew Eubank of Zion Solutions for a candid look at how to start or scale your automation journey. Explore key technologies like AMRs, AS/RS, Goods-to-Person, Robotic Sortation, and software, while gaining insights on industry trends and which solutions are built to last.
Tue, Oct 21
9:30 - 10:15 am
Panel Discussion
Panel Discussion: People, Partners, and Pitfalls
Join industry veterans Chuck Frank and Scott Lee for an interactive panel discussion on the people, partners, and pitfalls of adopting automation. Learn from their 30+ years of experience as they share how they got started, key lessons learned, and how strong partnerships shaped their success—followed by an open Q&A to address your own automation goals.
Tue, Oct 21
10:15 - 10:30 am
Break
Morning Break
Take a short break to recharge, network with peers, and get ready for the next session.
Tue, Oct 21
10:30 - 11:30 am
Presentation
Building a Future-Ready Sales Team: Preparing for Automation Success
Lee Jones of Atlanta Fork Lifts, Inc. will share how to build a future-ready sales team equipped to lead automation conversations with confidence. Learn practical strategies for hiring, training, and developing consultative reps, along with real-world techniques for discovery, expectation setting, and driving successful customer engagements in today’s evolving sales landscape.
Tue, Oct 21
11:30 am - 12:30 pm
Lunch
Networking Lunch
Enjoy lunch while continuing conversations with fellow attendees.
Tue, Oct 21
12:30 - 1:30 pm
Presentation
Discovery to Order: Creating a Sales Process that Delivers!
Brian Keiger of Conveyco will walk you through how to create a strategic, results-driven sales process—from discovery to order. Learn how to craft compelling proposals that clearly communicate value through storytelling, structure, visuals, and follow-up techniques that drive customer conversions.
Tue, Oct 21
1:30 - 2:00 pm
Roundtable Discussion
Roundtable: Breakout Session
In this breakout session, we’ll reflect on the day’s presentations and discuss key topics like technology, capabilities, sales strategies, and processes. Learn how others are getting started with automation and making it a standard part of their offerings.
Tue, Oct 21
2:00 - 3:00 pm
Tour
Toyota Tour/Demonstrations
Experience real-world automation in action during the AMR/AGV Demo Tour, featuring OTTO Autonomous Mobile Robots and Linde’s L-Matic and P-Matic automated forklifts. See how these flexible solutions support everything from entry-level projects to complex systems, handling a wide range of material handling applications.
Tue, Oct 21
3:15 - 4:00 pm
Presentation
Final Panel: What's Next? Driving Real Change
Jordan Frank of Zion Solutions Group will close the day with a recap of key takeaways and practical steps for turning insights into action. Learn how to bring today’s lessons back to your team, drive real change, and prepare for what’s next in the evolving world of automation and technology.
Tue, Oct 21
4:00 - 5:00 pm
Happy Hour
Happy Hour & Wrap-Up Networking
Unwind and reconnect with peers in a relaxed setting.
Tue, Oct 21
5:00 - 5:30 pm
Transportation
Bus Transportation to Courtyard Atlanta Lithia Springs
MHEDA will provide transportation back to the hotel.

Pricing

Register to Attend

Included in the registration fee is admittance to the event, welcome refreshments, networking luncheon, and networking reception. Does not include travel or hotel accommodations.

Early Bird

$495

Per Person Rate Expires September 26, 2025

Register

Member

$695

Per Person Rate After
September 26, 2025

Register

Non-Member

$1,095

Per Person Rate For
Non-Members

Register

Event Sponsors

We would like to extend a heartfelt thank you to our event sponsor for their generous support of this Conference. Their commitment helps make this event possible and ensures a valuable experience for all attendees. Please join us in recognizing their contributions.

what people are saying

“Great for peer networking, and plenty of industry professionals to learn from. The speakers and flow of topics made it easy to digest for those looking into the automation space.”

Conference Location

Toyota Material Handling Systems

Toyota Material Handling Systems supports warehousing, logistics, manufacturing, distribution and supply chain operations. 

Address

6000 Plummer Rd SW
Atlanta, GA 30336

more info

Courtyard Atlanta Lithia Springs

The Courtyard Atlanta Lithia Springs is located less than 15 minutes west of the Hartsfield-Jackson International Airport and offers easy access to the many attractions in downtown Atlanta. Guest rooms feature sleek décor and contemporary furnishings to make you feel at home.

MHEDA has a group rate for $149 per night through Oct. 1, 2025. Book your reservations online by clicking below. 

Address

895 Bob Arnold Blvd
Lithia Springs, GA 30122

Book your room

Not a Member?

To complete the application, you will need to first login or create a MHEDA account. Click below to get started with your account and application.
Apply Now
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Drew Eubank

Executive Vice President – Co-Founder, Zion Solutions Group

Drew Eubank is a seasoned logistics and supply chain executive with over 20 years of leadership experience. He leads the design and implementation of high-efficiency solutions that drive client success. His previous roles include senior leadership positions at AHS, Commonwealth Supply Chain Advisors, and Luxottica, as well as key operational roles at DHL, UPS, and FedEx. Drew brings deep expertise in operations strategy, supply chain optimization, and engineering execution.

Chuck Frank

Co-Founder, Zion Solutions Group

With over 30 years in the material handling industry, Chuck Frank has deep, lifelong experience in operations and leadership. He became President of AHS at 34, later acquiring and leading the company for over 20 years. After selling AHS in 2014 and continuing to lead under new ownership, Chuck and his team chose a new path as the company’s direction shifted. He co-founded Zion Solutions Group with partners Jordan Frank, Drew Eubank, and Jim Shaw. Within 90 days, Zion was launched—and in just three years, it has become a recognized leader in innovative, sustainable supply chain solutions.

Jordan Frank

EVP and Co-Founder of Zion Solutions Group

Jordan Frank is a sales executive specializing in system design. Using his experience and background, he guides senior leaders on the right mix of technology to complement any facility. He has led projects ranging in size from $1M upwards of $85M. Areas of expertise include: robotics and technology, ROI and labor modeling, software design and integration, data analytics, high speed sortation, conveyor design and system development.

Brian Keiger

Chief Commercial Officer, Conveyco Technologies

Brian Keiger has over 35 years of supply chain experience and currently serves as CCO at Conveyco Technologies. He’s an expert in warehouse automation, including robotics, AGVs/AMRs, and fulfillment systems. Brian is active in MHI, where he chairs the Mobile Automation Group and serves on several committees. He also advises the NCSCTE, UNC Charlotte’s SEEM program and contributes as a thought leader with GLG and board member for Queen City Robotics Alliance.

Lee Jones

Corporate Systems Manager, Atlanta Fork Lifts, Inc.

Lee Jones began his material handling career in 2003 and has since held roles in sales, operations, and leadership. His hands-on experience and strategic mindset have driven growth in productivity, cost savings, and market share. Now Corporate Systems Manager at Atlanta Forklifts, he leads initiatives across Special Products, Racking & Automation, and Lean Consulting. Lee is known for his focus on innovation, team development, and delivering impactful solutions in the material handling industry.

 

Scott Lee

Founder & CEO, Systems in Motion (SIM)

Scott Lee has over 30 years in the material handling industry, starting on the customer side before launching his own conveyor and storage business in 1996. He became sole owner in 2012 and has led growth through acquisitions and innovation. In 2024, he formed Systems in Motion (SIM), a full-service integrator with nationwide staff and in-house capabilities. A former MHEDA board chair, Scott remains active through vendor councils and industry events.

John Doe

Director of Awsome, ABC Corporation

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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