Turning Safety into a Competitive Advantage
Safety is no longer just a compliance requirement—it’s a powerful value driver for forklift dealers and manufacturers. In this webinar, we’ll explore how evolving safety expectations are reshaping customer relationships across the material handling industry.
You’ll learn how digital operator training systems can help you reduce liability, enhance service offerings, and create meaningful differentiation in a competitive market. Discover how positioning safety as a proactive business strategy can increase retention, improve brand reputation, and unlock new revenue opportunities.
Key Takeaways:
- Navigate Evolving Safety Standards. Understand how changing safety requirements affect dealer and manufacturer responsibilities and how to stay ahead of compliance expectations.
- Strengthen Value Through Digital Training. Learn how integrating modern, trackable operator training can reduce liability, improve safety performance, and deliver measurable value to customers.
- Use Safety as a Strategic Differentiator. Discover how proactive safety and compliance programs elevate brand reputation, boost client retention, and help your dealership stand out in a crowded market.
About the Speakers:
Jordan Brimley, CEO & Co-Founder, The Safety Standard
Jordan Brimley brings more than 20 years of safety and training expertise to his role as CEO and Co-Founder of The Safety Standard, a digital training platform trusted across North America. With a decade specializing in forklift and equipment training and another focused on broader health and safety, he is a recognized voice in modernizing workplace practices. Motivated by witnessing a preventable workplace accident at age 10, Jordan has dedicated his career to making safety training easier, more consistent, and more accessible. Today, The Safety Standard has certified over 100,000 workers, and Jordan speaks across North America on digital transformation in safety and strategies for reducing risk in multi-location operations.
Amanda Depik, Vice President of Operations, The Safety Standard
As Vice President of Operations, Amanda Depik leads implementation, client onboarding, and the continuous improvement of digital training programs across warehouse and manufacturing environments at The Safety Standard. With extensive experience managing multi-location rollouts for national brands, she has helped companies reduce incidents, build operator confidence, and simplify compliance with OSHA and material handling standards. Motivated by a strong belief that proper training keeps workers safe and protects teams from preventable accidents, Amanda focuses on clear processes and practical improvements that minimize equipment damage, prevent incidents, and strengthen support for fast-paced operations.
The Safety Standard is an all-in-one online training management system built for the material handling industry. We specialize in forklift operator training and certification, offering online theory courses, digital practical evaluations, and instant digital certificates. Our platform helps distributors, dealers, and warehouses improve safety compliance and streamline training across all locations.
