Riekes Equipment Expands Holiday Give Back Efforts

Riekes Equipment Holiday Giving Efforts Support Military Families and Local Food Banks

OMAHA, Neb. (Nov. 11, 2025) – During a time when many families are feeling the strain of rising costs and uncertainty, Riekes Equipment is extending its commitment to giving back through two community-focused initiatives.

Each year, Riekes holds a company wide “give back” event during the holiday season. This year’s effort supports Operation Homefront, a national nonprofit dedicated to easing the burdens and financial stress of military families. All seven Riekes locations are coming together to donate hundreds of games to bring joy and togetherness to military families based near each branch location.

This year Riekes is taking this one step further and expanding its holiday impact through a new program that supports local food banks. Between Nov. 15 and Dec. 31, for every new forklift sold, Riekes will donate $250 to a local food bank. The plan is to get support to foodbanks that serve broad populations focusing on the Food Bank for the Heartland in Omaha and Harvesters in Kansas City.

“Supporting the communities where we live and work has always been part of who we are,” said Duncan Murphy, President of Riekes Equipment. “This year, we saw an opportunity to make a deeper impact. By helping military families through Operation Homefront and putting meals on tables through local food banks, we’re doing what we can to make the holidays a little brighter for those facing difficult times.”

“Forklifts help keep goods moving in warehouses and distribution centers every day,” said Pete Womack, VP of Sales “We wanted to extend that idea — using our business to help move food onto the tables of families who need it most. This program allows every sale to make a meaningful difference.”

With nearly a century of service across the Midwest, Riekes Equipment remains committed to integrity, service, and community partnership. These efforts reflect the company’s values of caring for people and taking action to create meaningful change. To learn more about Riekes philanthropic efforts visit https://riekesequipment.com/about/riekes-cares/.

About Riekes Equipment Company

For 89 years, Riekes Equipment has specialized in solving material handling challenges to help thousands of businesses across the country better achieve their goals. With offerings in automation, forklifts, racking, cranes, dock, and conveyors, Riekes is a trusted partner in making businesses more efficient, productive and profitable. Headquartered in Omaha, Nebraska, with seven Midwest locations and a team of 250 employees, Riekes supports its employees and the nonprofits that strengthen the communities where they operate. For more information, visit http://www.RiekesEquipment.com.

About Operation Homefront

Operation Homefront is a national nonprofit organization whose mission is to build strong, stable, and secure military and veteran families by improving their financial, emotional, and social well-being. Recognized for superior performance by leading independent charity oversight groups, 83 percent of Operation Homefront expenditures go directly to programs that support tens of thousands of military families each year. Operation Homefront provides critical financial assistance, transitional and permanent housing, and family support services to prevent short-term needs from turning into chronic, long-term struggles.. For more information, visit https://www.OperationHomefront.org.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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