Content Creation Reimagined: Using AI to Educate and Engage Your Audience
AI is a great way to streamline content creation, from blog posts and social media updates to product descriptions and training materials. This webinar discusses how to use AI tools for generating content ideas, automating content creation, and optimizing content for search engines. This session is tailored for marketing professionals in the Material Handling industry looking to create more engaging and effective content for their target audience.
Key Takeaways:
- Enhanced Content Strategy. Use AI tools to help uncover trending topics, keywords, and content gaps that make it easier to plan high-impact content that aligns with audience interests and SEO goals.
- Streamlined Content Creation. Automate writing tasks like drafting, summarizing, and repurposing with AI writing tools that streamline content production to save time while maintaining quality and consistency across formats and channels.
- Improved SEO & Personalization. Optimize content for search and deliver tailored experiences by dynamically adapting messages based on user data and behavior using AI-driven insights and automation.
About the Speakers:
Devon Hoffman, Digital Marketing & Sales Specialist Team Lead, Site-Seeker, Inc.
Devon is a versatile marketing professional who brings creativity and a diverse skill set to the team at Site-Seeker. Since joining the company in 2016, he has supported a wide range of projects including graphic design, content creation, lead nurturing, advertising, and strategic marketing. With a bachelor’s degree in Web Development from SUNY Cobleskill and a background in retail, tourism, and event management, Devon manages client accounts, seeks new partnerships, and supports various industry associations. Outside of work, he enjoys traveling, exploring local culture, and is a passionate fan of craft beer, the New York Yankees, and the New York Jets.
Enny Scharf, Marketing Strategist, Site-Seeker, Inc.
Enny is a strategy-driven marketer who combines analytical insight with creative vision to help companies develop impactful marketing and communications strategies. With a background in management consulting and experience across a range of industries, she brings a well-rounded perspective to client challenges. Enny holds a B.B.A. and recently earned her master’s degree in Integrated Marketing Communications from Georgetown University, enhancing her expertise in both analysis and management. Originally from Mongolia, she brings a global perspective and deep appreciation for diverse audiences. Enny believes in marketing as a force for meaningful change and is committed to delivering purposeful, results-driven strategies.
