The SERP Shift and What it Means for Material Handling

About This Episode

New SERP (Search Engine Results Page) features like AI overviews and shopping results are pushing traditional organic listings down the page. Watch this webinar to explore what these changes mean and how to adapt your SEO (Search Engine Optimization) and content strategies. Learn how to leverage AI, target featured snippets, and boost your visibility in today’s evolving search results.

The SERP Shift and What it Means for Material Handling

The search landscape is shifting fast. New SERP (Search Engine Results Page) features like AI overviews and shopping results are pushing traditional organic listings down the page. Watch this webinar to explore what these changes mean and how to adapt your SEO (Search Engine Optimization) and content strategies. Learn how to leverage AI, target featured snippets, and boost your visibility in today’s evolving search results.

Key Takeaways:
  • Stay Ahead of SERP Changes. Understand how evolving search features impact visibility—especially in the material handling industry.
  • Adapt & Optimize. Learn practical SEO and content strategies, including how to leverage AI, target featured snippets, and improve local search performance.
  • Create Smarter, Data-Driven Content. Gain insights into aligning content with changing search intent and using data to guide marketing decisions.
Speakers:
  • Carl Pfranger, Digital Marketing Strategist, Site-Seeker, Inc.
  • Devon Hoffman, Digital Marketing & Sales Specialist Team Lead, Site-Seeker, Inc.,
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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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