The Importance of a Multi-Channel Marketing Program

About This Episode

This session highlights the importance of an omnichannel marketing strategy, showing how to seamlessly integrate touchpoints like websites, social media, email, and ads to create a cohesive customer journey. Learn how to increase visibility, drive engagement, and measure success across channels for a smarter, more effective marketing approach.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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