Navigating Uncertainty and Opportunity
As the material handling industry looks ahead to 2026, uncertainty around geopolitics, tariffs, and supply chain volatility continues to shape customer behavior and business strategy. This episode of Table Trends brings together MHEDA leadership and board members to discuss how these external forces are influencing pricing, purchasing decisions, and long-term planning across the industry.
The conversation explores the importance of transparency with customers, diversification of suppliers, and helping end users weigh the true cost of indecision against efficiency gains and operational improvements. Panelists also share how nearshoring, evolving lead times, and broader economic pressures are creating both challenges and new opportunities for material handling companies willing to adapt.
Featured Guests
- Lauren Reed, CEO, MHEDA
- Lori Palmer, President, REB Storage Systems
- Darin Boik, President, Advanced Equipment
- Steve Strenck, Director of Sales, Gregory Poole Equipment
Whether you’re a dealer, integrator, or supplier, this episode offers practical insight into navigating change, supporting customer decision-making, and positioning your business for sustainable growth in the year ahead.
