Data-Driven Decisions: Leveraging AI for Marketing Analytics
Discover how artificial intelligence can transform your marketing efforts by analyzing data to uncover meaningful, actionable insights. In this session, we’ll explore AI-powered tools that help track campaign performance across multiple channels, identify emerging customer and market trends, and optimize marketing strategies in real time. Participants will learn practical ways to harness AI for smarter segmentation, personalized targeting, and predictive analytics—enabling more informed, data-driven decisions that boost ROI, enhance customer engagement, and drive sustainable business growth.
Key Takeaways:
- Smarter Campaign Tracking. Leverage AI to monitor campaign performance in real time and uncover insights faster with automated analysis.
- Understand & Predict Customer Behavior. Use AI to identify patterns in customer actions and forecast future trends to guide smarter marketing decisions.
- Boost Efficiency. Automate repetitive marketing tasks and workflows with AI to increase speed, accuracy, and ROI.
About the Speakers:
Devon Hoffman, Digital Marketing & Sales Specialist Team Lead, Site-Seeker, Inc.
Devon is a versatile marketing professional who brings creativity and a diverse skill set to the team at Site-Seeker. Since joining the company in 2016, he has supported a wide range of projects including graphic design, content creation, lead nurturing, advertising, and strategic marketing. With a bachelor’s degree in Web Development from SUNY Cobleskill and a background in retail, tourism, and event management, Devon manages client accounts, seeks new partnerships, and supports various industry associations. Outside of work, he enjoys traveling, exploring local culture, and is a passionate fan of craft beer, the New York Yankees, and the New York Jets.
Carl Pfranger, Digital Marketing Strategist, Site-Seeker, Inc.
Since Carl joined Site-Seeker in 2008 he’s been a go-to problem solver. Whether it’s tech issues, strategic planning, client support, or even personal finance questions (401k advice, anyone?)—If he doesn’t have the answer, he’ll find it. With a tech degree from SUNY Morrisville and prior IT experience at Hamilton College, he keeps the systems running smoothly, manages the SSI server and brings serious expertise in strategic planning and Google Analytics efforts.
