Leadership & Committees

The MHEDA Board of Directors is dedicated to  strengthen the member companies and industry we represent, and we are excited about the opportunities that lie ahead to do just that. Thank you for being an integral part of our association, and we look forward to a year filled with growth, collaboration, and shared success.

Chairman's Perspective

The Chairman’s Message, published quarterly, shares timely insights on the trends, challenges, and opportunities shaping the material handling industry. In his first message as Chairman, Darin Boik outlines an optimistic outlook for 2026, reflects on emerging signs of economic growth, and shares MHEDA’s focus on building a more community-driven, relevant, and connected member experience, reinforcing the power of relationships, trust, and collaboration across the industry.

2026 Board of Directors

Your feedback is invaluable to us. Feel free to reach out to us with your suggestions, concerns, or ideas at boardofdirectors@mheda.org. If you would like to be considered for a director position, or if you know someone who would be an ideal candidate, please contact Lauren Reed, MHEDA’s Chief Executive Officer at lreed@mheda.org.

Executive Committee

Darin Boik

Chairman of the Board
President
Advanced Equipment
Charlotte, NC
www.aec-carolina.com

Lori Palmer

Chairman - Elect
President
REB Storage Systems
Darien, IL
www.rebstorage.com

Steve Strenck

Treasurer
Director of Sales
Gregory Poole Equipment
Hanahan, SC
www.gregorypoolelift.com

Jim Ripkey

Vice President
President
Industrial Equipment
Hy-Tek Intralogistics
Columbus, OH
www.hy-tek.com

Nate Storey

Immediate Past Chairman
Managing Director
Storage Solutions
A Jungheinrich Company
Westfield, IN
www.storage-solutions.com

Lauren Reed

Chief Executive Officer
MHEDA
Bay Village, OH www.mheda.org

Directors

Justin Bailey

VP Sales & Marketing
Bailey
Nashville, TN
www.baileycompany.com

Jason Effing

Chief Revenue Officer
Systems in Motion
Elgin, IL
www.systemsinmotion.com

Chris Frazee

President
ProLift Toyota
Material Handling
Louisville, KY
www.prolifttoyota.com

Brian Hoffmann

President
Dedicated Material
Handling Solutions
Colleyville, TX
www.dedicatedmhs.com

Tim Hoj

CEO
Hoj Innovations
South Salt Lake, UT
www.hoj.net

Kevin Kelley

Vice President
Xact Warehouse Solutions
Cedar Park, TX
www.xactws.com

William Maybury

President
Maybury Material Handling
E Longmeadow, MA www.maybury.com

Zack Morrison

Branch Manager
Morrison Industrial Equipment
Greenville, MI
www.morrison-ind.com

Josh Smith

Vice President
Toyota Material
Handling Systems
Suwanee, GA
www.atlantaforklifts.com

Jeff Stohr

CEO
Conveyer & Caster
Westlake, OH
www.cc-efi.com

Advisory Board Members

Van Clarkson

President
Fairchild Equipment
Menomonee Falls, WI
www.fairchildequipment.com

John Gelsimino

President
All Lift Service Company
Willoughby, OH
www.alllift.com

Manufacturer Board of Advisors

Nathan Andrews

President
Morse Manufacturing Company, Inc.
Syracuse, NY
www.morsedrum.com

David Corey

Group Vice President
Motive Power Division
East Penn Manufacturing
Lyon Station, PA
eastpennmanufacturing.com

Chuck Pascarelli

President Americas
Hyster-Yale Group
Greenville, NC
www.hyster-yale.com

Mitchell Smith

Chief Revenue Officer
Hytrol Conveyor Company
Jonesboro, AR
www.hytrol.com

Community Representatives

We are proud to represent the different unique industry segments in our newly formed business communities.  Each business community works to develop strategies to support the unique interests of the industry segments they represent. Our goal is to create opportunities for growth and collaboration. Together, we build stronger networks, drive innovation, and create a thriving environment for businesses to succeed.  If you have a suggestion for a program or service that would benefit the industrial truck, storage and handling or system integrator community please let us know at boardofdirectors@mheda.org.

Steve Strenck

Industrial Truck Chair

Lori Palmer

Storage & Handling Chair

Darin Boik

Systems Integrators Chair

Meet the MHEDA Team

The MHEDA staff is a dedicated team of professionals committed to supporting the material handling industry by providing resources, education, and networking opportunities for members. Together, they work to deliver value and ensure the success of MHEDA’s mission.
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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

2025 and Beyond: Strategic Moves for Business Growth and Sustainability
Tuesday, April 29 from 9:45 am to 11:00 am

Key Takeaways from MHEDA’s DSC Report
Tuesday, April 29 from 1:15 pm to 2:30 pm