Shoppa’s Material Handling Partners with Susan G. Komen in Bold Breast Cancer Campaign
By Nicole Needles
In a powerful display of solidarity and commitment to meaningful change, Shoppa’s Material Handling, under the guidance of President and Owner, Jimmy Shoppa, has joined forces with Susan G. Komen’s Pink Tie Guys initiative. The partnership launches the North Texas Toyota forklift distributor into a nationwide effort to raise funds and awareness in the fight against breast cancer.
A Personal Pledge
with Industry Impact
This year, Shoppa stepped into the spotlight as a Susan G. Komen Pink Tie Guy Ambassador, joining other entrepreneurial community leaders who have made it their mission to use their platforms to help end breast cancer.
Pink Tie Guys mobilize their networks in business to advance Komen’s mission: research, patient care, advocacy and education – a mission that deeply resonates with Shoppa on both business and personal levels.
“Shoppa’s stands in solidarity with those affected by breast cancer and is committed to contributing to a brighter, healthier future for all,” said Shoppa. “This isn’t just philanthropy – it’s a shared moral imperative that lives in both the boardroom and our branches.”
The Pink Forklift Auction: A
Vivid Symbol of Collaboration
At the center of this initiative lies a striking emblem: a one‑of‑a‑kind pink Toyota forklift created by Toyota Women’s Impact Network. The distinctive pink truck symbolizes strength, hope and the collective effort to end breast cancer. Shoppa’s Material Handling captured headlines by placing the winning $65,000 bid on the pink machine during a national Toyota dealer meeting, with 100% of proceeds donated to Susan G. Komen.
“Being the winning bidder was more than a business gesture – it was an opportunity to make a real impact,” said Shoppa.
Now proudly stationed at Shoppa’s Alliance Texas headquarters in Fort Worth, Texas, the pink beacon will continue its mission. Later this year, Shoppa’s will host a DFW-area auction to re-donate the machine, with all new proceeds again benefiting Susan G. Komen. Shoppa’s will also spotlight the forklift during Breast Cancer Awareness Month this October through public awareness and fundraising event.
Turning Awareness into Action
Shoppa’s campaign encourages individuals and businesses alike to participate—no donation is too small. Supporters can contribute through the company’s personalized Pink Tie Guy fundraising page: info-komen.org/goto/jimmyshoppa.
“Please join Shoppa’s in our efforts to raise additional money to help create a world without breast cancer,” Shoppa urged.
For Shoppa’s, this cause is more than a campaign – it’s a commitment. From the office to the showroom, the company is building a culture of awareness, compassion, and advocacy.
Expanding the Fight,
Inspiring the Industry
The ripple effects are already being felt: both Toyota’s bold pink forklift concept and Shoppa’s ongoing engagement with Susan G. Komen are drawing attention to the power of industry led philanthropy. As more dealers and distributors like Shoppa step forward, the opportunity grows to transform warehouses into platforms for wellness.
Trucks to Triumph: A Movement
In championing Susan G. Komen, Shoppa’s Material Handling continues to reinforce its values through meaningful action. Jimmy Shoppa’s Pink Tie Guy role transforms him into both a business leader and an awareness advocate, using a pink forklift – and, more importantly, his public platform – to shine a spotlight on breast cancer research and patient support.
Shoppa’s has also just named Susan G. Komen to be the recipient of its company’s annual charity golf course event this coming September. As Shoppa’s invitation to “pledge a donation of any size” echoes, this partnership showcases how one company can make a significant difference. By blending visibility, fundraising and heartfelt leadership, Shoppa and his team are raising the bar in both material handling and making strides toward a future free of breast cancer.
