TVH Announces Strategic Investment in G2Bpro

TVH Announces Strategic Investment in G2Bpro, Expanding Agricultural Parts Availability in Canada

TVH, a global leader in parts for agricultural, construction, industrial, and material handling equipment, is pleased to announce it has made a strategic investment in G2Bpro, a dedicated supplier of high-quality agricultural products and services in Canada. As part of this agreement, TVH has become the majority shareholder in G2Bpro. This commitment marks a significant milestone for TVH, facilitating its entry into the North American agricultural market.

This partnership combines TVH’s global reach and extensive product range with G2Bpro’s 25 years of specialized experience and well-established presence in Canada. Leveraging G2Bpro’s market knowledge will enable TVH to introduce its comprehensive range of quality parts and accessories for tractors, combines and other agricultural equipment to a new continent.

The collaboration will give G2Bpro’s customers direct access to the global TVH product catalog from world-leading brands through the TVH Agri e-commerce platform. The integration will significantly expand G2Bpro’s offering, while customers can continue to rely on the same dedicated team and high level of service they’ve come to trust.

“This investment in G2Bpro is a crucial step in our global growth strategy,” said Simon Witdouck, President Americas at TVH. “G2Bpro’s commitment to quality and customer growth aligns perfectly with our own values. As we enter the agriculture market, we are confident this partnership positions us to deliver increased value and a more comprehensive range of services to customers across North America.”

“We are incredibly excited to begin this new chapter with TVH as our main supplier and partner,” stated Patrice Beaudry, Manager at G2Bpro. “Joining TVH gives us the resources and expertise to elevate our known strengths and invest fully in expanding our services.”

About TVH Americas

TVH Americas is part of TVH Parts Holding (TVH), a global parts specialist with customers in more than 180 countries. Founded in 1969, TVH has grown to become one of the most respected names in the material handling and construction equipment industries by offering a wide variety of quality parts and accessories for forklifts, light construction equipment and more. Its commitment to service, knowledge and product availability has made TVH the One-Stop-Shop for our customers. TVH currently offers more than 50 million products from 19 locations in the Americas and 90 locations globally. TVH is headquartered in Belgium, and has a regional headquarters in Olathe, Kansas (US). Worldwide, TVH employs more than 5,000 people. For more information about TVH Parts Co., visit www.tvh.com.

About G2Bpro

Headquartered in Ste-Cécile-de-Milton, Quebec, G2Bpro has been a trusted partner to the Canadian agricultural sector for over 25 years. With a strategic base in Quebec and reach extending across Canada, the company leverages extensive market knowledge to supply essential components—from engine and steering parts to advanced electronic diagnostic systems. G2Bpro has built a strong reputation based on its vision of business development and fostering customer growth, maintaining a focus on delivering exceptional value to its partners. 

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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