2022 MHEDA Master Manager Program

→ Access 10 e-Learning management and finance modules.
→ Network with your MHEDA peers cohort.
→ Connect during six live Zoom events with subject matter experts.
→ Learn from anywhere in the world on your own schedule.

MHEDA Master Manager is coming back for its second year, this time, as a ten-week facilitated e-Learning program!

In addition to the e-Learning, every two weeks you will have the opportunity to participate in a live Zoom meeting with fellow MHEDA Members and learn from subject matter experts.

Master Manager is designed to help you learn the foundational principles and the most valuable strategies of a traditional MBA curriculum, at a fraction of the cost and time.

New in 2022: All individuals who register for the Master Manager program will receive the three DiSC (Distributor Statistical Comparison) Reports ($500 value!).

Registration Fee

$995 per person – Member Rate after August 15

Includes access to ten weeks of eLearning content and six live Zoom events with your MHEDA peers and experts. Also includes all three 2022 DiSC Reports ($500 value). Three reports are: Industrial Truck; Storage and Handling; Engineered System/Integrator.

If you have interest in enrolling more than ten team members, please reach out to team@goalmakers.com to learn about the MHEDA Master Manager “Company Edition” and host a private cohort for your leadership team.

Who Should Attend

The “Master Manager” program is designed to equip new and seasoned managers teams with vital management tools and financial fundamentals to accelerate personal and professional success.

Note: This program is exclusively available to MHEDA Members. Program minimum is 18 attendees/maximum is 46 attendees.


10-Weeks of Self-Paced Online MBA Based Curriculum:
• Anytime, anywhere access to 10 on-demand eLearning modules on your mobile or computer.

Interactive eLearning Elements:
• On-demand videos, interactive exercises, downloadable resources, audio stories, learning retention quizzes, end-of-program exam, and real-life company examples. 

Live Industry Expert Facilitated Sessions:
• Bi-weekly you will have the opportunity to meet (via Zoom) the guest experts, and our lead facilitator to work through practice and implementation of the learnings.

A Social Learning Experience:
• Between the live sessions network and ask questions of your peers directly within the learning. Adding the social experience to the digital learning, even when not on live calls together.

Guided Digital Implementation Exercises:
• Using the embedded forms, you are guided to create, save, and share your work in real-time to actively create the actionable steps to implement this at your agency.

Your Learning Manual:
• You will receive a companion workbook to use as your guide throughout the program.

All three 2022 DiSC Reports!
• New in 2022: All individuals who register for the Master Manager program will receive the three DiSC (Distributor Statistical Comparison) Reports ($500 value!) Three reports are: Industrial Truck; Storage and Handling; Engineered System/Integrator. The report is based on financial data collected from MHEDA Members most recently completed fiscal year. The data is collected by Mackay Research Group and analyzed for validity, thoroughness, and market representation based on the organization’s size, line of business, and geographic region. Access to these reports will provide you with data and insights on three important profit drivers: Growth, Gross Margin, Expenses.

MHEDA Master Manager Certification:
• Upon completion, you will receive a verified digital badge as a “MHEDA Master Manager” you can use on LinkedIn and any digital platforms.


Week One: Set Goals All the Time (September 7 – September 14)

Craft a vision, your long-term goals three to five years from now and the North Star for your entire team. Learn what makes a ‘good goal’ and create company-wide, department-level, and individual goals that align with your vision.

Week Two: Focus on the Process, Not a Plan (September 14 – September 21)

Get a baseline of your company’s current status by collecting valuable information from the entire organization. Adopt an agile planning process to adapt in today’s ever-changing conditions.

Week Three: Coach the Right People (September 21 – September 28)

Clearly define positions and create position descriptions for ourselves and key roles within your organization. Identify the right natural abilities and determine if your people are in the best place for success.

Week Four: Serve the Right Customer (September 28 – October 5)

Identify your right customers, then determine how you find more of them. Build a sales process, streamline your operations processes, and foster a culture and strategies necessary to serve the right customer.

Week Five: Empower Your Entire Team (October 5 – October 12)

Learn how managers empower their team members by establishing clear goals and allowing people to achieve those goals in their own way. Implement our empowerment system of “wide boulevards, high curbs.”

Week Six: Do the Right Things Right (October 12 – October 19)

Use six simple tools to measure and manage your company’s performance. Build your own System of Managing, provide clarity and purpose, steering team members to accomplish their individual and company goals.

Week Seven: Master the Financial Documents (October 19 – October 26)

You gain access to the MHEDA 2022 DiSC Reports to help you to better understand how to read and use financial statements of the Balance Sheet, Income Statement, and Cash Flow projections as well as the change agents you can control to impact these metrics. The DiSC Reports represent the entire material handling industry and will provide industry specific context for your own businesses.

Week Eight: Real-World Financial Case Study (October 26 – November 2)

Through a real-world case study of a distribution business, you will learn about the elements that grow (or shrink) the bottom line, and how your daily decisions as well as future planning makes an impact. By pairing the case study with the DiSC Reports you will see the correlations that can help your business succeed.

Week Nine: The Financial Ratios (November 2- November 9)

Using the most up to date financial metrics of our industry, found exclusively in the MHEDA DiSC Reports, we will work to understand the financial ratios, which matter most and how you can calculate these for your business. Then you will be pushed to set challenging yet realistic goals for your own ratios based on the industry standards from the DiSC Reports

Week Ten: Break-Even Analysis: (November 9-November 16)

The final module focuses on how to use break-even analysis not just as a once-a-year tool, but a calculation you can use daily. First calculate your contribution margin to determine the financial impact of everyday decisions at your business.


The MHEDA Master Manager ten-week facilitated program will run from bi-weekly September 7th – November 16th. This hybrid program blends self-paced eLearning with expert coaching, implementation exercises, and facilitated conversations with your peers.

The Live Sessions will take place via Zoom from 12 pm – 1 pm CT.

September 7 — Program Kick-Off
September 21 — Vision, Goals, Company Assessment & Business Planning Process
October 5 — Hiring, Coaching, Position, Customer, Sales, Operations & Strategy
October 19 — Management Styles, Systems of Management & Financial Preparedness
November 2 — Financial Fundamentals Analysis
November 16 — Wrap Up & Graduation

The MHEDA Master Manager Program is hosted by GoalMakers. Learn more about GoalMakers here.


Tim Hilton is a past-president of MHEDA and was the former owner and CEO of Carolina Handling, the Raymond Dealer in the Southeast and leader in the intralogistics business. Prior to joining the company, he worked for two Fortune 500 companies in the financial industry. He led the company for 35 years and retired in 2013. During that time the company grew from $5 million in sales to $300 today with about 600 Associates. He considers the professional development of the Associates and the commitment to strategic planning to be the primary reasons for the continued success of the company. He currently is an advisor and coach to a number of leaders. Tim will be providing personal insight and experience of the application of the principles of the content.

Jeremy Wall is the CEO of GoalMakers. Jeremy will be guiding you throughout the ten-week program and is available for support at any point outside of our live sessions throughout the ten weeks. Wall has a background in product design and business development, most recently as CEO of an IoT company in the mobility industry. After exiting that business, Wall did private consulting before joining Cioffi to expand GoalMakers programs to a global audience in the online training & education market.


15 of the most frequently asked questions about the Master Manager program!

Q 1 - Who should attend the Master Manager Program?

We like to say that the Master Manager program is built for everyone in your enterprise, from the sweeper to the CEO! The program serves both as a powerful education experience but beyond that is an alignment tool for your organization—to get everyone speaking the same language and moving together toward a shared goal.

Q 2 - How many employees per company should attend?

Each and every organization is unique, but we strongly suggest sending multiple employees from your organization—this will create that organizational alignment.

The more employees per department or team, the more effective you will be in implementing these skills across the organization to create systemic change and improvements.

Q 3 - What is the time commitment, in per week?

Every learner moves at a different speed, from our experience on average it’s about 2-4 hours per week. Some sections are a bit shorter, and others are a bit longer. This includes watching all the videos, reading every page, and completing all the exercises. In total over the 10-week program you should expect to invest 20 to 30 hours of time.

Q 4 - How is the Master Manager Program Administered?

The program is primarily self-paced eLearning through eBook, video, and interactive modules to execute these learnings in real-time. The content is ‘dripped out’ over the 10-weeks with two new sections releasing every other week so you’ll never be overwhelmed or fall behind.

Q 5 - What are the live sessions?

The live sessions happen 6 times via zoom throughout the program, we bring the entire cohort on to discuss their takeaways and allow for an opportunity for social learning through your peer group. Beyond that, we have guest experts and thought leaders who you can ask real-time questions to for advice. This will give you a chance to have coaching for industry experts. If you miss one of these sessions, don’t worry they are all recorded and uploaded to the platform to be viewed later. For this cohort we have Tim Hilton, a former MHEDA board member and previous owner of Carolina Handling as well as John Cioffi the creator of the program himself.

Q 6 - How long do I have access to the material after the 10-weeks?

Once the 10-week program concludes, you’ll have access to the material for an entire year! The eLearning, videos, and resources are accessible any time through your Master Manager portal.

Q 7 - Who created this program?

The program was created by GoalMakers, The Master Manager program is the culmination of 30 years as a business coaching firm working hands on with clients to improve their business and operations. Our Chief Curriculum Officer is John Cioffi, one of the original Founders of Goalmakers. He is the instructor throughout the Master Manager program and is the author of The Winning Managers Playbook, and the creator of the 5-Day MBA live seminar which is featured in some of our media.

John has a master’s from Dartmouth his MBA from The Wharton School, was previously CEO of several companies and ran GoalMakers Consulting for 35+ years with hundreds of successful clients. The GoalMakers team has brought all this material together and digitized it to increase the learning impact and create a more accessible and affordable program for you to take part in!

Q 8 - Does Goalmakers have an official accreditation for the Master Manager program?

Goalmakers is not accredited and does not count for continued education credits. Part of the reason for this is that it allows our curriculum and content to be much more agile and respond to the constant changes in the business environment (without waiting on the slow-moving accreditation process).

We pride ourselves on being a lower-cost, shorter-duration alternative to a traditionally accredited MBA program, without any compromise to the core principles and strategies your organization needs to achieve maximum return on investment.

Q 9 - What does the curriculum cover?

The Master Manager program is based on a traditional MBA curriculum. The first half of the material is focused on fundamentals of management: creating a vision and proper goals, agile business planning, identifying the right customer and defining your strategies to serve them, honing your sales process and streamlining your operations, coaching and hiring the right team, empowering your team through better management, and it all comes together with creating a system of management for your organization to monitor and measure your progress.

After the core management sections, you will enter the finance and accounting sections of the program.

We start with Financial Fundamentals use a case study to apply real world context to the material to make it more relatable, we focus on not just reading but truly understanding the financial documents, income statements, balance sheets, and cash flow statements. Then we move on to focus on how to use this information to improve your organizations operations and grow your profits by understanding the how to calculate your financial ratios and set realistic goals for those ratios: such as efficiency and liquidity ratios, gross and net margin, accounts receivable, inventory turnover, and general productivity ratios.

And finally, we end with a few bonus sections to help with business planning and the interview guidance.

Q 10 - What if employees are not involved in hiring, managing, or the financials—should they still take the course?

While it’s entirely up to your executive team how you’d like to train your team, we believe that this fundamental information will help everyone better understand all the parts of a well operating company. The financial sections provide a framework for all financial fundamental principles your organization that all employees can benefit from. At the end of the day if employees don’t know what levers to pull to create an impact, then they won’t be able to provide input on how to make the company more profitable.

Q 11 - If I am interested, is there a way to see the Master Manager material before buying the program to get a feel for the type of content and teaching style to relate to the instructor?

Goalmakers has created a preview course on our website, at www.Goalmakers.com/preview this will give you a chance to watch the videos, explore the learning content and try out the exercises taught before making the decision.

Q 12 - Can you tell us about some of the successful clients or case studies of companies who have gone through the program and what they have to say about it?

Goalmakers has worked with hundreds of clients and individuals through our 35 years as a consulting business and delivering our live seminar, the 5-Day MBA.

If you visit our website at www.Goalmakers.com/testimonials, you see video and written testimonials of people who have experienced and been a part of the Goalmakers program and hear directly from their experience.

Q 13 - What are the core benefits and expected ‘ROIs’ from our company buying this program that make it well worth the investment and cost?

This is a tricky question, and while we cannot give a precise answer as the benefits vary from each individual business. However, two examples from participating companies will showcase potential outcomes.

First, a distillery whose team sent their team in the GoalMakers program—while they all came out the other side ‘better managers’ one specific takeaway for their company was to improve the accounts receivable—they were able to set a goal of bring AR days down from 55 days and had the business constantly putting more cash into the business, they sat a goal to bring these down to 35 days. Which allowed them to put thousands of dollars every week back into their cash flow without changing anything other than simply aligning around an AR Goal.

Another business which is a wholesale distributor was able to focus their sales team after they all came to agreement on their generic strategy (part of the chapter Serve the Right Customer) and determined they were a premium provider aka a product innovator. With that they cut a low-cost inventory from their lines and were able, through that single decision bring their margin from 35% up to 40% gross margin.

Every team is different, but this course provides the knowledge, tools, and confidence for every learner to come out the better side a more informed and empowered employee and with that will create their own unique impact on the business.

Q 14 - How do I get in touch with a team member at Goalmakers to get more information?

The best way to get in touch with a Goalmakers team member to receive further information about whether a custom business school will be a good opportunity for your company is by sending an email to team@goalmakers.com.

You can also book a zoom meeting to speak with our team directly if you visit www.GoalMakers.com/meet. From there, we can assess your needs and determine if this program will be a good fit for you and your team based on your goals.

Q 15 - Where do I go if I am ready to sign up?!

www.GoalMakers.com/mheda is the registration page for course and should answer any more of your questions!

Where can you go for more information?

MHEDA Master Manager Program Page: An overview of the MHEDA Master Manager Program with links to register today.

GoalMakers Program Preview: Preview the Program Content from MHEDA Master Manager’s Week Four, Serve the Right Customer.

Successful Clients: Video Testimonials from successful companies that have experienced the GoalMakers Business School programs.

What do your peers have to say about the MHEDA Master Manager Program?

In my opinion, this program is the best course within MHEDA. We implemented the entire program in real-time at our company, every strategy and principle, step by step and it has set up for the next year at our company to be successful.– Gerardo Padilla, CEO, SEIL Rentals
In our industry, what we need to know is how to take care of the right customer, make profit, have goals, and make people accountable for what they do at their organizations, which the program checks all those boxes on. I wanted to say thank you for helping push our company in the right direction with our goals! – Mike Hudak, Director of Sales, Conveyer & Caster
I learned a ton throughout the program, probably the most important was empowering your entire team and giving wide boulevards. Already told the chief of staff at the company to put more employees into the program! I got a ton of value from it. – Jesse Collins, Systems Department Manager, Alliance Material Handling