Thu, May 15th, 2025

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12:00 pm – 1:00 pm CT

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Webinar

The SERP Shift and What it Means for Material Handling

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Hours
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ABOUT THIS WEBINAR

The search landscape is shifting fast. New SERP (Search Engine Results Page) features like AI overviews and shopping results are pushing traditional organic listings down the page. Join our webinar to explore what these changes mean and how to adapt your SEO (Search Engine Optimization) and content strategies. Learn how to leverage AI, target featured snippets, and boost your visibility in today’s evolving search results.

register

Event Speakers

Learn From the Best

Carl Pfranger

Digital Marketing Strategist
Site-Seeker, Inc.

Devon Hoffman

Digital Marketing & Sales Specialist Team Lead
Site-Seeker, Inc.

Key Takeaways

Stay Ahead of SERP Changes

Understand how evolving search features impact visibility—especially in the material handling industry.

Adapt & Optimize

Learn practical SEO and content strategies, including how to leverage AI, target featured snippets, and improve local search performance.

Create Smarter, Data-Driven Content

Gain insights into aligning content with changing search intent and using data to guide marketing decisions.

Register

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Carl Pfranger

Digital Marketing Strategist, Site-Seeker, Inc.

Since Carl joined Site-Seeker in 2008 he’s been a go-to problem solver. Whether it’s tech issues, strategic planning, client support, or even personal finance questions (401k advice, anyone?)—If he doesn’t have the answer, he’ll find it. With a tech degree from SUNY Morrisville and prior IT experience at Hamilton College, he keeps the systems running smoothly, manages the SSI server and brings serious expertise in strategic planning and Google Analytics efforts.

Devon Hoffman

Digital Marketing & Sales Specialist Team Lead, Site-Seeker, Inc.

Devon is a versatile marketing professional who brings creativity and a diverse skill set to the team at Site-Seeker. Since joining the company in 2016, he has supported a wide range of projects including graphic design, content creation, lead nurturing, advertising, and strategic marketing. With a bachelor’s degree in Web Development from SUNY Cobleskill and a background in retail, tourism, and event management, Devon manages client accounts, seeks new partnerships, and supports various industry associations. Outside of work, he enjoys traveling, exploring local culture, and is a passionate fan of craft beer, the New York Yankees, and the New York Jets.

John Doe

Director of Awsome, ABC Corporation

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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