Thu, February 12th, 2026

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Flower Mound, TX

Regional Summit – Southwest

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Event Overview

Why Attend

Whether you’re looking to learn, share, or connect, this event offers something for everyone in the material handling community.

Insight

Engaging roundtable discussions with industry leaders and peers.

Expertise

Insightful presentation on a MHEDA business trend to spark learning and innovation.

Knowledge

Guided tour of CLARK Material Handling’s headquarters and Experience Center.

Network

Opportunity to connect, learn, and grow with fellow industry leaders.

EVENT SPEAKER

Learn From the Best

Brandon Bullard is CLARK’s Vice President of Sales, bringing more than 25 years of experience building high-performing sales teams across the material handling industry. Since joining CLARK in 2021, he has focused on introducing a new generation of buyers to ‘The First Name in Forklifts’ while helping evolve the legacy of this 108-year brand for the future. With a background spanning national accounts, dealer networks, and OEM sales leadership, Brandon blends deep industry expertise with a modern, growth-driven approach from CLARK’s global headquarters in Dallas.

Brandon Bullard

Vice President of Sales
CLARK Material Handling

Get Experience

Join Us to Make Valuable Connections at the Southwest Regional Summit

This exciting one-day networking experience hosted at CLARK Material Handling will feature engaging roundtable discussions, a dynamic Material Handling Business Trend presentation, a tour of CLARK Material Handling’s Headquarters, and numerous opportunities for networking and learning. Don’t miss out on the chance to connect with peers, gain industry insights, and explore new business opportunities.

AGENDA

Event Sessions

Thu, Feb 12
9:00 - 9:30 am
Registration
Registration & Networking
When you arrive, be sure to stop by the MHEDA registration desk to pick up your name badge. Then, grab a cup of coffee and enjoy some morning refreshments to kickstart your day.
Thu, Feb 12
9:30 - 10:00 am
Welcome
Welcome & Introductions
Let’s begin a productive day filled with collaboration and connection as we come together to share ideas and learn from one another.
Thu, Feb 12
10:00 - 10:15 am
Presentation
Host Presentation
This session will provide an overview of the innovative solutions CLARK Material Handling offers in the industry.
Thu, Feb 12
10:15 - 11:15 am
Presentation
The Future of Customer Experience for Material Handling Dealers
Presented by Brandon Bullard, VP of Sales at CLARK Material Handling
In this session, we will explore how customer expectations are changing in an on-demand world and how material handling dealers have engaged with customers in the past, today, and into the future. Attendees will learn how to differentiate in a crowded marketplace by leveraging technology, fleet insights, and long-term rental strategies while optimizing service dispatch for faster, more consistent customer support.
Thu, Feb 12
11:15 - 11:30 am
Break
Break
Take a quick 15-minute break to recharge, stretch, and connect with fellow attendees before we dive back into the next session. Refreshments will be available, so feel free to grab a snack and network!
Thu, Feb 12
11:30 am - 12:30 pm
Roundtable Discussions
Material Handling Business Trends Roundtable Discussions
Explore key industry trends and take the opportunity to discuss what’s happening in your organization and the industry as a whole. The roundtable discussions offer an opportunity to exchange ideas, learn from peers, and gain valuable insights to apply to your business.
Thu, Feb 12
12:30 - 1:30 pm
Lunch
Networking Lunch
Take a well-earned lunch break to relax and engage with fellow attendees. Use this time to connect, exchange ideas, and enjoy a casual atmosphere before the rest of the day continues.
Thu, Feb 12
1:30 - 1:45 pm
Presentation
Maximize Your MHEDA Membership
This brief session explores MHEDA's 2026 Programs and Services. Discover the exciting new offerings designed to support your business and professional growth in the coming years.
Thu, Feb 12
1:45 - 2:15 pm
Tour
Tour of CLARK Material Handling Headquarters
Enjoy a guided tour of CLARK's History Hall and Showroom, followed by a walkthrough of the Experience Center.
Thu, Feb 12
2:15 - 3:30 pm
Reception
Networking Reception - Sponsored by Byline Bank
Join us for a relaxed reception, sponsored by Byline Bank. Enjoy a casual happy hour atmosphere perfect for connecting with industry peers, meeting new contacts, and unwinding after a productive day.

What People Are Saying

Event Sponsors

The Southwest Regional Summit will be hosted at CLARK Material Handling, with generous support from our event sponsors. Their partnership helps make this gathering of industry professionals possible.

Pricing

Register to Attend

Included in the registration fee is admittance to the event, welcome refreshments, catered lunch, tour of CLARK Material Handling, happy hour beverages and endless networking opportunities. Does not include travel or hotel accommodations.

Early Bird

$199

Per Person Rate Expires
January 29, 2026

Member

$249

Per Person Rate After
January 29, 2026

Non-Member

$299

Per Person Rate For
Non-Members

Location

CLARK Material Handling Headquarters

This event will be hosted at CLARK Material Handling conveniently located 6 miles from Dallas Fort Worth (DFW) International Airport.

Address

101 Lakeside Pkwy
Flower Mound, TX 75028

Embassy Suites by Hilton Grapevine
DFW Airport North

The room rate is $200 for a two-room suite and includes complimentary shuttle service from DFW, daily made-to-order breakfast, an evening reception with drinks and snacks, and Wi-Fi. The cutoff date to reserve your room is January 20 or until the block is full.

Address

2401 Bass Pro Drive
Grapevine, TX 76051

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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