Wholesale Distribution’s Role in Data Center Growth

Wholesale Distribution’s Role in Data Center Growth

On November 4, the National Association of Wholesaler-Distributors (NAW), in partnership with the National Association of Electrical Distributors (NAED), submitted joint comments to the National Telecommunications and Information Administration (NTIA). These comments highlight the vital role wholesale distributors play in fueling the growth of data centers—a cornerstone of the digital economy.

Key Priorities Addressed
  1. Streamlining Permitting: NAW emphasized the need to address federal, state, and local permitting challenges that currently slow down infrastructure projects. Removing these bottlenecks is critical to meeting the surging demand for domestic data center capacity.
  2. Recognizing Wholesalers as Critical Industries: By classifying wholesaler-distributors as essential, public-private partnerships can be strengthened, ensuring smoother collaboration during development.
  3. Investing in Workforce Development: Expanding access to technical training, non-traditional education, and apprenticeship programs is vital for attracting and retaining the skilled workforce necessary to build and maintain this infrastructure.
Why It Matters

Data centers are the backbone of everything from cloud computing to AI innovation, and their growth directly impacts the economy. The wholesale distribution industry is at the heart of this transformation, ensuring materials, equipment, and expertise are available to meet demand. Regulatory hurdles, talent shortages, and underdeveloped partnerships threaten to slow progress.

What’s Next

Policymakers and industry stakeholders must align efforts to accelerate permitting, develop talent pipelines, and recognize the essential role of wholesaler-distributors. As data center growth continues to soar, these steps will ensure the industry remains resilient and competitive.

Visit NAW for more information.

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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