This new dealer relationship expands support for customers across Colorado, Utah, New Mexico, and the surrounding areas.
Denver, CO — July 21, 2026 – Donkey Forklifts®, the American-made manufacturer of the lightest, fastest, and most versatile truck-mounted forklifts in the industry, proudly welcomes Welch Equipment Company as its newest authorized dealer.
“Welch Equipment’s reputation for uptime and customer support speaks for itself,” said Bradley Holder, VP of Sales for Donkey Forklifts. “Their commitment to helping customers improve productivity and keep equipment working every day makes them an excellent fit for the Donkey brand.”
Founded in 1985, Welch Equipment has become a trusted name in material handling throughout the Rocky Mountain region, providing equipment sales, rentals, service, parts, warehouse solutions, and industrial power systems across a wide range of industries. Known for its customer-first approach and long-standing partnerships with leading manufacturers, Welch focuses on helping operations improve efficiency, productivity, and long-term performance.
This expansion also marks a meaningful return to Donkey’s roots. While Donkey forklifts are proudly manufactured today in Bay Springs, Mississippi, the brand began in Colorado in 1985. As Donkey celebrates 40 years of American-made innovation, this new dealer relationship brings the brand back to the region where its story first began, expanding support for customers across Colorado, Utah, New Mexico, and the surrounding areas.
“We’re thrilled to partner with Donkey and officially bring their innovative equipment to customers throughout our territory,” said Jason Struletz, Director of Sales at Welch Equipment. “Together, we’re committed to delivering quality equipment, exceptional service, and solutions that help businesses operate at their best.”
As an authorized Donkey dealer, Welch Equipment will now provide customers with direct access to Donkey’s full lineup of truck-mounted forklift solutions, including the new hydrostatic JACK® forklift and the industry’s only truck-mounted Single Axle Solution®. Known for their lightweight design, industry-leading reach, and under-CDL delivery advantages, Donkey forklifts help operations maximize payload, improve maneuverability, and simplify deliveries in industries ranging from building supply and roofing to turf and fencing.
As Donkey continues building on its 40-year legacy, the company remains focused on partnering with dealerships that prioritize operational expertise, responsive service, and real-world problem solving.
For more information about Donkey Forklifts or Welch Equipment Company, visit donkeyforklift.com or welchequipment.com.
About Donkey Forklifts
Donkey Forklifts manufactures American-made truck-mounted forklifts engineered for payload efficiency, maneuverability, and operator comfort. Built in Bay Springs, Mississippi, Donkey forklifts are trusted across building materials, roofing, turf, fencing, and specialized delivery industries for their lightweight design, durability, and under-CDL solutions.
About Welch Equipment Company
Founded in 1985, Welch Equipment Company provides material handling equipment, warehouse solutions, automation, rentals, parts, service, and industrial power systems throughout the Rocky Mountain region. With a strong focus on uptime, innovation, and customer support, Welch partners with leading manufacturers to deliver efficient, dependable solutions that improve productivity and long-term operational performance.
