DIS Introduces Zeta, an AI Rental Assistant Built into DIS RentHub
BELLINGHAM, Wash., July, 15, 2026 – Dealer Information Systems (DIS) Corp, a Constellation Software company and leading provider of dealership management software for agriculture, construction, lift truck, and truck refrigeration dealers across North America, today announced Zeta, an AI-powered rental assistant now available inside DIS RentHub, DIS’s DMS-integrated equipment rental management platform.
Zeta gives rental teams instant, conversational access to the operational data that drives rental profitability. By text or voice, activated with a simple “Hey Zeta”, dealership staff can surface idle fleet, flag overdue returns, confirm reservation readiness, and generate revenue and cash flow forecasts without leaving the screen they are already on.
Zeta also connects directly to DIS RentHub’s AIOps Insights, a proactive dashboard that surfaces idle fleet, overdue returns, delivery and service risks, and upcoming maintenance before they become costly problems.
Zeta is the second purpose-built AI assistant DIS has brought to market this year, following Dex (Dealer Expert) within DIS Analytics. While Dex delivers expert-level answers across the full dealership P&L, Zeta is built specifically for the rental operation, embedded directly inside DIS RentHub. Together, they reflect DIS’s broader strategy of deploying domain-specific AI across every core dealership workflow, rather than layering a generic assistant on top of the business.
“Dealers told us they wanted an AI assistant that works the way they do: fast, hands-free when they need it, and built around the reality of running a rental operation,” said Michael Freundschuh, Initiative Manager, DIS RentHub. “Zeta delivers that, backed by DIS’s trusted track record in dealership management software.”
“Rental is no longer a side business for our dealers. It is a profit center that demands the same visibility and discipline as service and parts,” said Shane Waldemar, General Manager, DIS. “Zeta, alongside Dex, reflects our commitment to embedding AI where it actually moves the needle, not as a novelty, but as a working part of how the dealership runs every day.”
About DIS RentHub
DIS RentHub is a DMS-integrated equipment rental management platform built for agriculture, construction, lift truck, and material handling dealers. Purpose-built by a former multi-location dealership owner, DIS RentHub unifies fleet visibility, reservations, billing, inspections, and AI-powered assistance into a single mobile-responsive system, offered by DIS as part of its integrated suite of dealer management solutions.
About DIS
Founded in 1980 and based in Bellingham, Washington, DIS is a leading provider of dealership management software serving over 2,400 locations across North America. DIS is a Constellation Software company. To learn more, visit http://www.discorp.com or call 1-800-426-8870.
