Experience, Execution, and the Future of Competition
As the material handling industry looks toward 2026, competitive pressure is intensifying—particularly in the storage & handling and systems integrator space. New entrants, adjacent industries, and acquisition-driven expansion are reshaping the landscape, raising important questions about differentiation, execution, and long-term customer trust. In this episode of Table Trends, MHEDA leadership and board members unpack how competition is evolving and what it truly takes to succeed in increasingly complex solution-based markets.
The discussion highlights why systems integration and storage solutions are not easy markets to enter, emphasizing the critical role of experience, technical expertise, and disciplined execution. Panelists explore how strong customer relationships, deep operational knowledge, and an understanding of permitting, safety, and installation requirements serve as key defenses against growing competition.
Featured guests also address the risks of overextending into unfamiliar solution areas, noting how a single misstep can jeopardize long-standing customer relationships. From automation to rack and storage projects, the conversation reinforces that winning in today’s market depends on knowing your customer, understanding their business, and delivering well-executed solutions—not just selling products.
Featured Guests
- Lauren Reed, CEO, MHEDA
- Lori Palmer, President, REB Storage Systems
- Darin Boik, President, Advanced Equipment
- Steve Strenck, Director of Sales, Gregory Poole Equipment
Whether you’re a dealer, integrator, or supplier, this episode offers valuable insight into navigating increased competition, protecting customer trust, and positioning your business for sustainable growth in a rapidly evolving industry.
