Evolving with Integrity
In this episode, Katie Richards chats with Katie Stephens, Marketing Manager at Morse Manufacturing, about leading a rebrand for a company with over 100 years of history in the material handling industry. With a background in construction equipment and dealership marketing, Stephens shares how she brought fresh perspective and strategy to Morse’s recent transformation—including the development of a new logo, revamped website, and modernized brand identity.
Katie discusses the importance of cross-departmental collaboration, the role of user experience in design, and how a simple realization—spotting an “M” hidden in the company’s iconic drum shape—sparked a bold new direction. She emphasizes the value of openness, feedback, and integrity throughout the rebranding process and offers advice for marketers navigating similar projects.
Key Topics Discussed
- Katie Stephens’ marketing background and transition to material handling
- The rebrand journey at Morse: inspiration, execution, and impact
- Balancing tradition with innovation in a 100-year-old company
- Collaboration across departments and external stakeholders
- Why “integrity” is at the heart of Morse’s new visual identity
- Advice for professionals managing a rebrand in industrial sectors
About Katie Stephens
Katie Stephens is the Marketing Manager at Morse Manufacturing, where she leads strategic brand development and marketing initiatives. With over a decade of experience in the industrial and heavy equipment sectors, Katie brings a creative yet practical approach to marketing. Her leadership in Morse’s recent rebrand reflects her commitment to aligning visual identity with company values and customer expectations.
