Forkliftaction celebrates a quarter century of industry connection
Forkliftaction is marking the 25-year anniversary since its launch as a b2b website with a bold plan to connect the materials handling industry across the globe.
Established in 2000, the website was the brainchild of Australian forklift sales and rental company manager Michael Leu, who saw the World Wide Web as the vehicle to open up a whole new way of generating business opportunities.
Forkliftaction CEO Ann Hofmans reflects: “Leu’s idea was to connect the world of materials handling: to connect forklift brands to markets worldwide, connect buyers to suppliers, and help everyone working with forklifts keep informed on the brands, suppliers, products and emerging technologies in materials handling”.
Eager to establish a platform that could last the distance, and with the first signs of the collapse of the dot-com bubble imminent, the team behind Forkliftaction chose to implement a long-term vision.
First, they would need to create a strong online community.
The key to this was providing ongoing value and an incentive for industry members to come back to the website week after week.
And so, the world’s first online news service dedicated solely to the global materials handling sector was born.
Edition 1 of Forkliftaction News was emailed to 50 recipients, while a holding page on domain Forkliftaction.com invited people to add their email address to the mailing list.
In just six months subscriptions grew to 2000, proving the viability of the Forkliftaction concept. And the small team from Brisbane has been adding to its offer ever since.
Now home to over 73,000 opt-in members, the platform still connects the industry with independent weekly news, alongside resources such as job alerts, machinery sales, business directory, events calendar and a bustling industry forum which clocks more than 98,000 visits weekly, from those looking for technical help and insider insights.
And what of the future? Forkliftaction will continue to evolve alongside the ever-changing needs of the industry with many new developments in the works to help inform, connect and support.
The Forkliftaction team would like to extend our heartfelt thanks to the materials handling industry for your loyalty and ongoing support.
Subscription to Forkliftaction’s comprehensive news and business resources is free and immediate. For enquiries or to share your industry news stories reach out to the Forkliftaction team here.
