Thu, July 17th, 2025

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12:00 pm – 1:00 pm CT

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Webinar

Content Creation Reimagined: Using AI to Educate and Engage Your Audience

Days
Hours
Minutes
Seconds
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ABOUT THIS WEBINAR

AI is a great way to streamline content creation, from blog posts and social media updates to product descriptions and training materials. In this webinar we’ll discuss how to use AI tools for generating content ideas, automating content creation, and optimizing content for search engines. This session is tailored for marketing professionals in the Material Handling industry looking to create more engaging and effective content for their target audience. 

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Event Speakers

Learn From the Best

Devon Hoffman

Digital Marketing & Sales Specialist Team Lead
Site-Seeker, Inc.

Enny Scharf

Marketing Strategist
Site-Seeker, Inc.

Key Takeaways

Enhanced Content Strategy

Use AI tools to help uncover trending topics, keywords, and content gaps that make it easier to plan high-impact content that aligns with audience interests and SEO goals.

Streamlined Content Creation

Automate writing tasks like drafting, summarizing, and repurposing with AI writing tools that streamline content production to save time while maintaining quality and consistency across formats and channels.

Improved SEO & Personalization

Optimize content for search and deliver tailored experiences by dynamically adapting messages based on user data and behavior using AI-driven insights and automation

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Devon Hoffman

Digital Marketing & Sales Specialist Team Lead, Site-Seeker, Inc.

Devon is a versatile marketing professional who brings creativity and a diverse skill set to the team at Site-Seeker. Since joining the company in 2016, he has supported a wide range of projects including graphic design, content creation, lead nurturing, advertising, and strategic marketing. With a bachelor’s degree in Web Development from SUNY Cobleskill and a background in retail, tourism, and event management, Devon manages client accounts, seeks new partnerships, and supports various industry associations. Outside of work, he enjoys traveling, exploring local culture, and is a passionate fan of craft beer, the New York Yankees, and the New York Jets.

Enny Scharf

Marketing Strategist, Site-Seeker, Inc.

Enny is a strategy-driven marketer who combines analytical insight with creative vision to help companies develop impactful marketing and communications strategies. With a background in management consulting and experience across a range of industries, she brings a well-rounded perspective to client challenges. Enny holds a B.B.A. and recently earned her master’s degree in Integrated Marketing Communications from Georgetown University, enhancing her expertise in both analysis and management. Originally from Mongolia, she brings a global perspective and deep appreciation for diverse audiences. Enny believes in marketing as a force for meaningful change and is committed to delivering purposeful, results-driven strategies.

John Doe

Director of Awsome, ABC Corporation

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Gene Marks

CPA, National Business Columnist, Author & Speaker

Gene Marks is a past columnist for both The New York Times and The Washington Post. Gene now writes regularly for The Hill, The Philadelphia Inquirer, Forbes, Entrepreneur, The Washington Times, and The Guardian. Gene is a best-selling author and has written 5 books on business management. Gene appears on Fox Business, MSNBC, as well as CBS Eye on the World with John Batchelor and SiriusXM’s Wharton Business Channel where he talks about the financial, economic and technology issues that affect business leaders today. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies and provides actionable insights.

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