Two Shoppa’s Material Handling Locations Achieve Toyota ASEC Certification

Shoppa’s Material Handling, the premier Texas-based Toyota lift truck dealer also known for providing complete material handling solutions, announced two of its West Texas locations have achieved their Toyota ASEC certifications.

According to Toyota, its After Sales Evaluation & Certification (ASEC) program is designed to help dealers offer the best service in the industry for its customers. The in-depth process is intended to optimize and organize the service process at every level leading to efficient and effective aftermarket services that are essential to customers’ success.

“We are excited our Lubbock and Odessa locations have met the requirements of the comprehensive ASEC process,” said Jimmy Shoppa, president of Shoppa’s Material Handling. “The official ASEC certification underscores our ongoing commitment to providing the best customer service and experience at each of our locations so we can help keep our customers’ businesses moving.”

Six of its nine locations are now ASEC compliant, including Shoppa’s in Brownwood, Texas, which anticipates being recertified in the next month. Shoppa’s new Amarillo location also has begun its ASEC journey and expects to become certified this summer.

The certification process includes:

  • An initial evaluation of the dealership’s documents, processes, and physical items by a certified ASEC evaluator
  • Completion of Kaizen (the philosophy of continuous improvement) activities to make necessary improvements to meet the stands of the ASEC survey
  • Final evaluation to ensure requirements are met
  • Confirmation of passing the survey by a different ASEC evaluator
  • Recertification every three years

“We congratulate the Shoppa’s Material Handling teams in Lubbock and Odessa for earning Toyota’s After Sales Service Evaluation & Certification (ASEC), said Bret Bruin, Director of Advanced Services & Aftermarket Operations for Toyota Material Handling, Inc. “This is a difficult certification to achieve, requiring strong teamwork and a culture of continuous improvement.”

Shoppa’s is a 15-time recipient of the prestigious Toyota President’s Award and is one of the fastest-growing dealerships in the country.


Shoppa’s Material Handling was founded in 1981 and headquartered in Fort Worth, Texas, with 9 locations and 450 employees throughout Texas and Missouri.

Shoppa’s is one of the fastest-growing dealerships in the country and is a 15-time recipient of the prestigious Toyota President’s Award. Shoppa’s provides complete material handling solutions, including new and used forklift sales, warehouse system design, fleet optimization, project management, and logistics solutions. From a single forklift purchase to national accounts with multiple locations, Shoppa’s has the people, the products, the knowledge to maximize your productivity.

In addition to their anchor brand Toyota, Shoppa’s represents a comprehensive line of industrial and warehouse equipment brands including Steinbock, ePicker, Aichi, Genie and JLG aerial equipment, Bendi, Drexel, Combilift, Advance industrial floor cleaning equipment as well as E-Z-GO golf and Cushman industrial vehicles and burden carriers. Shoppa’s also specializes in pallet rack installation, warehouse design, and automation and robotics integration.

For more information on Shoppa’s, visit

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