The latest episode of the MHEDA Talks podcast series is now available and features host Shari Altergott, Chief Experience Officer of The CX Edge, with Lorie Leitner of ProLift Toyota Material Handling and Red Andal of Liftow Limited. They discuss the role of marketing in the material handling industry, effective marketing strategies, and how to create and distribute relevant content.
The MHEDA Talks podcast series features interviews with industry thought leaders on issues and trends affecting MHEDA members. This series is part of MHEDA’s Material Handling Masters podcast channel where you can hear industry economic insight, trends and MHEDA member perspectives to help you improve business operations and stay relevant in a changing industry. Listen and subscribe to the Material Handling Masters channel at www.mheda.org/podcast or your favorite podcast service.
About The CX Edge
The CX Edge was created to serve the B2B community by developing and executing customer experience strategies that focus on your primary business objectives of increasing profitability by retaining and acquiring new business. Find out more at cx-edge.com.
About ProLift Toyota Material Handling
Founded in 1978, ProLift Toyota Material Handling began as Louisville Lift Truck, a forklift rental house in Louisville, KY. Since then, ProLift has grown into a full-service forklift and material handling dealership, boasting 8 locations, approximately 500 employees and multiple product lines. Find out more at www.prolifttoyota.com.
About Liftow Limited
Liftow is Canada’s leading partner for end-to-end Toyota forklift and material handling solutions since 1960 and is the largest Toyota forklift dealer group in North America. Specialties range from forklift rentals, parts and service, corporate training to the sale of new or used material handling equipment. Find out more at www.liftow.com.
About MHEDA
The Material Handling Equipment Distributors Association, www.mheda.org represents over 600 member companies representing thousands of individuals across North America that distribute, service, install and manufacture all types of material handling equipment and related technologies serving the warehousing and distribution industries.
News stories are submitted by member companies. Publication of a story does not indicate an endorsement of any product, event, or company by MHEDA.