The latest episode of the MHEDA Talks podcast series is now available and features host Shari Altergott, Chief Experience Officer of The CX Edge, with Laurie Beth Nix, Digital Marketing Specialist at Doosan Industrial Vehicle America Corp. They discuss all aspects of social media marketing including its role in the overall marketing strategy, branding, uses for different platforms, metrics to measure, engaging employees and customers, and more.
The MHEDA Talks podcast series features interviews with industry thought leaders on issues and trends affecting MHEDA members. This series is part of MHEDA’s Material Handling Masters podcast channel where you can hear industry economic insight, trends and MHEDA member perspectives to help you improve business operations and stay relevant in a changing industry. Listen and subscribe to the Material Handling Masters channel at www.mheda.org/podcast or your favorite podcast service.
About The CX Edge
The CX Edge was created to serve the B2B community by developing and executing customer experience strategies that focus on your primary business objectives of increasing profitability by retaining and acquiring new business. Find out more at cx-edge.com.
About Doosan Industrial Vehicle America Corp.
Doosan Industrial Vehicle America Corporation supplies quality material handling equipment to the North American market through a network of approximately 80 independent dealers. DIVAC dealers operate over 200 sales and service locations throughout the United States, Canada, and Puerto Rico. The Industrial Vehicle product line includes 133 separate models consisting of 82 various engine/battery configurations. Find out more at www.doosanlift.com.
About MHEDA
The Material Handling Equipment Distributors Association, www.mheda.org represents over 600 member companies representing thousands of individuals across North America that distribute, service, install and manufacture all types of material handling equipment and related technologies serving the warehousing and distribution industries.
News stories are submitted by member companies. Publication of a story does not indicate an endorsement of any product, event, or company by MHEDA.