Darr Equipment Co Announces New Logistics Engineering Division

Contact: Margaret Ousset
T: (830) 885-5130 C: (210) 324-5865

DALLAS, TX — Darr Equipment Co, one of the largest Caterpillar forklift dealerships in the country, announced today the launch of 54 Intralogistics. The new company will provide advanced material handling solutions to include optimized warehouse systems design, equipment integration, automation and robotics, automated guided vehicles, racking storage and dock equipment, project management and logistical solutions.

Although new in name, 54 Intralogistics has a deep history and vast experience in the material handling industry. Darr Equipment Co was originally founded in 1954 by Hal Darr as a Caterpillar diesel tractor dealership selling paving equipment of the era. The company has evolved through the years and has held true to Hal Darr’s guiding principle of supporting customers with best-in-class equipment and services. Currently, Darr has 11 locations throughout Texas and Oklahoma and represents nearly 20 brands of material handling equipment with parts, service, rentals and training.

“We created 54 Intralogistics because it was time for the next innovation in integrated warehouse solutions,” said Robert Engstrom, president, Darr Equipment Co, and 4th-generation leader (Hal Darr’s great-grandson) of the family-owned business. “There was a need to assist customers maximizing the speed and efficiency of their businesses from the inside out by integrating equipment and technology that would optimize the flow of products at their facility.”

The pandemic has fast forwarded the material handling industry like many other industries forced to adapt to changing supply chain demands. Many traditional material handling professionals need a trusted resource to guide them into the next generation of warehouse solutions and new technologies, including smart equipment options, automation, robotics and integration.

The company name was pulled from the roots of Darr’s founding in 1954. The 54 Intralogistics team of engineers and consultants has been structured to help businesses of all sizes and has been helping Darr customers for decades. That experience has equipped the new division with the expertise and resources to transform businesses anywhere in the country since it is no longer tied to the geographical limitations of most equipment dealerships.

At 54 Intralogistics, customers will get the best of both worlds: advanced material handling and integrated warehouse products solutions. For more information or to begin the process of discovering your Maximum Operating Potential (MaxOp), visit www.54intralogistics.com.

About Darr Equipment Co

Founded in 1954 in Dallas, Texas, Darr Equipment Co is a privately-held corporation that started as a Caterpillar equipment dealership. The company has continued to grow and now has 11 locations throughout Texas, Oklahoma and Louisiana.

Today, Darr Equipment Co is the exclusive authorized dealership for nearly 20 leading material handling brands, including Cat Lift Trucks; Junghenrich; Mitsubishi Forklifts; Unicarriers Forklifts; Kalmar large trucks and container handlers; Clark Forklifts; Sellick and Lift King rough terrain forklifts; Kalmar Ottwa and Autocar terminal trucks; Advance and Factory Cat industrial floor cleaning sweepers and scrubbers; and Cushman and Taylor-Dunn industrial vehicles.

Darr Equipment Co will continue to offer the best new and used material handling equipment with aftermarket parts, service and rental support, while 54 Intralogistics will deliver the most effective, efficient and productive engineered warehouse solutions.

For more information or employment opportunities, please visit www.darrequipment.com.

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