Monday Presentations

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Monday, April 25th

Keynote Presentation/General Sessions/Panel Discussion/Workshops

8:30 am – 9:30 am – Keynote Presentation

The Hero Effect® – Creating a Culture of Heroes at Every Level

Presented by Kevin Brown, Motivational Speaker and Author

Kevin has a simple philosophy when it comes to leadership. He believes that you are “a leader of one or a leader of none.” The foundation of this program can be summed up in one powerful idea: we reproduce what we are! The role of leadership in an organization is to create an environment where people can be the best version of themselves. That is what serves a brand well and stands out in a crowded marketplace.


  • Create an environment where people are inspired to be the best version of themselves and deliver world-class performance to the people you serve.
  • Develop a team of people that are committed, focused and on fire for the brand they are helping to build.
  • Design and deliver an organizational obsession statement that drives high performance and a world-class customer experience.

About the Speaker

Motivational speaker and author Kevin Brown is passionate about helping people and organizations embrace a simple philosophy that separates world-class organizations and high-performance people from everybody else – he calls it The HERO Effect®. Through his presentations, Kevin entertains, inspires and challenges people to show up every day and make a positive difference at work and in life!

1:00 pm – 2:00 pm – General Session

Building a Talent Strategy Proven Strategies to Attract, Hire and Retain Your Most Valuable Asset 

Presented by Alex Chausovsky, Director of Analytics and Consulting, Miller Resource Group

The war for talent is escalating. Some organizations are ill-prepared to handle the challenges of an increasingly complex labor market, shackled by the “we’ve always done it this way” mentality. Others are thriving, armed with analytical insights and surrounded by allies, allowing them to snap up highly performing “impact players” and supercharge their growth. What kind of an organization are you? More importantly, what kind do you want to be in the future? This presentation will deliver key insights designed to help business leaders and decision makers elevate their talent-focused activities.


  • Peel back the curtain on recruitment and stress the need for partnerships and alliances
  • Identify the key elements that make an organization attractive to top talent
  • Share best-in-class hiring strategies including metrics and practices
  • Convey the top factors that drive talent retention
  • Deliver practical and actionable advice on what businesses can do to become better at attracting, hiring, and retaining workers

About the Speaker

Alex Chausovsky is a highly experienced market researcher and analyst with more than twenty years of expertise across subjects including economics, industrial manufacturing, automation, and advanced technology trends. For the last two decades, he has consulted and advised companies throughout the US and Canada, Europe, South America, and Asia. Alex has delivered more than 500 keynote presentations and webinars to small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Alex is currently overseeing a suite of analytics products focused on talent for the Miller Resource Group. He is also consulting with companies to help them become better at attracting, hiring, and retaining the impact players in their industry.

2:15 pm – 3:15 pm – General Session & Women in Industry Member Panel Discussion

Stop Today’s Hackers – What MHEDA Members Need to Know

Presented by Mike Foster, The Foster Institute

This isn’t the typical cybersecurity presentation. Mike has an uncanny ability to transform complex computer topics into something easy for everyone to understand which earns him a stellar reputation among clients and colleagues as a go-to IT cybersecurity resource. He’s given more than 1500 keynotes and presentations and knows how to provide valuable information to executives of all levels of experience. Members will leave with concrete action items to make sure their IT professionals, be they in-house or outsourced, are taking the right steps to protect the IT systems. Each year more than 16,000 cyber security attacks take place that results in a quantifiable data breach. Don’t let your company be next.


  • Gain specific guidelines to give to their IT pros;
  • Help your company protect against ransomware;
  • Ensure a mature incident response plan and disaster recovery plan;
  • Address cybersecurity to protect the sensitive data entrusted to their company;
  • Be part of the decision-making process by knowing what to ask and how to ask;
  • Know how to communicate with your IT team in simple, non-technical language.

About the Speaker

Mike Foster, CEH*, CISA*, CISSP* is the founder and CEO of Foster Institute. More than 20 years ago he began training people to be more productive in their use of technology. He is a technology expert, author and professional speaker with more than 1,000 presentations under his belt. Mike is author of The Secure CEO: How to Protect Your Computer Systems, Your Company, and Your Job and is regularly sought for interviews and business publication features. He’s been interviewed by USA Today, Forbes Magazine, and The New York Times, as well as many others. Mike explains the most technical, in a common sense “plain English” way that even “low tech” people enjoy. Because Mike’s delivery is down-to-earth, the technical is easy to understand. Mike Foster has a wide range of high-level technology certifications; he also quickly engages even your most sophisticated tech people. *CEH: Certified Ethical Hacker; *CISA: Certified Information Systems Auditor; *CISSP: Certified Information Systems Security Professional

Women in Industry Member Panel Discussion

Women in Material Handling: An Untapped Talent Pool

Alex Chausovsky

Facilitated by Alex Chausovsky, Director of Analytics and Consulting, Miller Resource Group

Women are an increasingly essential part of the material handling business community – serving in a variety of roles. Is your organization actively engaging the women who currently work for you? Are you making special efforts to recruit women onto your team? Since the beginning of the pandemic, millions of women have left the workforce to manage family obligations. This is both an opportunity and threat for your talent pool. Join us for a member panel discussion on recruiting, retaining and understanding the shifting role of women in material handling. This session is designed for both men and women convention attendees.


Linda Anlauf
WPRP Wholesale Pallet Rack Prod.
Troy Carter
Daifuku Wynright
Jim MacGregor
Toyota Material Handling Systems
Kristin Tinsley
Briggs Equipment

Jeannette Walker
TVH Parts Co.

Doug Bouquard
East Penn Motive Power Sales

3:30 pm – 4:30 pm – Workshop

Industrial Truck DiSC Report Analysis and Roundtable Discussion

Presented by John Mackay and Taylor Mackay, Mackay Research Group

DiSC Report 2021 Is At Convention! Industrial Truck Financial Analysis, Benchmarking and Best Practices. Compare your company’s 2021 performance to the industry’s top performing dealers. There has never been a more important year to benchmark.

MHEDA’s DiSC (Distributor Statistical Comparison) Report is a financial benchmarking study that provides key insights into exactly how 1 in 4 distributors earn 3 times more money than the typical MHEDA distributor. This session will highlight some of the critical performance statistics from the 2022 DiSC benchmarking study. Come learn key points you need to be paying attention to in 2022, then participate in roundtable discussions with your MHEDA peers.

About the Speakers

Mackay Research Group’s primary objective is to assist small to mid-size companies achieve robust profitability and financial security. Mackay Research Group conducts Financial Benchmarking studies for a number of distributor groups. They also conduct compensation surveys for trade associations.

John R. Mackay has over three decades of experience helping entrepreneurs, primarily in owner-managed businesses, improve their profitability by understanding their strengths and weaknesses. Since 1982, John has been conducting benchmarking studies for trade associations. Prior to forming the Mackay Research Group, John was Vice President of the Profit Planning Group. In 2004, Mackay spun-off a segment of PPG to form the Mackay Research Group.

Taylor R. Mackay began his benchmarking analytics career in 2013. His prior experience includes work in the banking industry and in supply chain logistics. Taylor received his undergraduate degree in finance from Colorado State University.

3:30 pm – 4:30 pm – Workshop

Keeping Automation Running: Automation Technician Skills Assessment, Development and Certification

Presented by Steve Harrington, Senior Advisor, Manufacturing Skills Standards Council

The growth in automated systems has highlighted the need for technician training to support these systems. With direction and input by industry professionals from MHI, MHEDA and numerous other logistics experts, the National Center for Supply Chain Automation has developed a comprehensive Certified Technician-Supply Chain Automation credentialing program and introduce the hands-on Skill Boss Logistics device which teaches and accesses 100 hands on skills required in today’s modern 21st century fulfillment centers. This industry vetted solution has been rolled out at technical schools in 19 states and at companies in logistics centroids across the country.


  • Skills taught in automation credentialing program
  • Technical schools currently administering the automation credentialing program
  • Skill Boss Logistics device overview

About the Speaker

Steve Harrington is the Senior Advisor, Manufacturing Skills Standards Council. In his role, he is responsible for the development and oversight of a national industry leadership team consisting of supply chain executives and logistics industry stakeholders. In his role at MSSC, he is the principle contact for the innovative Certified Technician-Supply Chain Automation (CTSCA) technician certification program he partnered with industry to collaboratively develop. Steve has 28 years of experience in supply chain operations most recently as the West Coast Logistics Manager for the Perrigo Co., a Fortune 500 generic drug manufacturer. Steve is past President and Chairman of the Distribution Management Association of Southern California (DMA), a 250 member logistics industry association he developed, organized and lead. He is a two time “Spirit of the Entrepreneur” award winner for his work in the field of economic development.