Riekes Equipment Named 2026 BBB Torch Award Winner for Ethics
OMAHA, Neb. – The Better Business Bureau of the Midwest Plains has named Riekes Equipment a 2026 Torch Award for Ethics recipient, recognizing exceptional commitment to integrity and ethical business practices. As a local winner, Riekes now advances to the International Torch Awards for Ethics, with final selections announced this fall.
The Torch Awards honor businesses and nonprofits across BBB Midwest Plains’ five-state region (Iowa, Kansas, Missouri, Nebraska and South Dakota) that exemplify the Four Cs of Trust: Character, Culture, Customers and Community.
“We are honored to receive this recognition,” said Duncan Murphy, President of Riekes Equipment. “This award reflects our daily commitment to ethical business practices and the trust our stakeholders place in us.”
For more than 90 years, Riekes has built its reputation on integrity, accountability and service. The company empowers employees at every level to uphold its Performance Guarantee, a promise that gives team members the authority to act in the customer’s best interest, solve problems and take ownership when expectations are not met.
“Integrity has never been a slogan at Riekes. It is how we make decisions, serve customers and support one another every day,” said Murphy. “This recognition belongs to our employees who consistently choose to do the right thing, even when no one is watching. Their commitment to our values has earned the trust of our customers, partners and communities for generations.”
Riekes also actively measures customer satisfaction through follow-up surveys and outreach programs designed to ensure service commitments are met. When challenges arise, employees are empowered to listen, take ownership and work toward solutions that strengthen long-term customer relationships.
Beyond its customers, Riekes invests in the communities it serves through employee volunteerism, educational partnerships and support for organizations that strengthen the skilled trades. Riekes also partners with schools, colleges and workforce development programs across the Midwest to help prepare the next generation of industry professionals.
“The organizations we celebrate this year have set a clear standard for doing business the right way,” said Josh Planos, Vice President of BBB Midwest Plains. “Their leadership in fostering ethical environments strengthens trust across our entire region.”
RIEKES EQUIPMENT COMPANY
For 90 years, Riekes Equipment has specialized in solving material handling challenges to help thousands of businesses across the country better achieve their goals. Whether it’s equipment like forklifts, cranes, automation systems, docks, racking, conveyors or designing efficient warehouses, Riekes Equipment is focused on making businesses more efficient, productive and profitable. Headquartered in Omaha, Nebraska, with seven Midwest locations and a team of 250 employees, Riekes proudly supports its employees and the nonprofits that strengthen the communities where they operate. For more information, visit http://www.RiekesEquipment.com.
BBB MIDLANDS GREAT PLAINS
Since 1995, the BBB Midwest Plains has recognized organizations demonstrating exceptional integrity through the Torch Awards for Ethics. The BBB serves over 300 counties across five states from offices in Omaha, Kansas City, Lincoln, and Sioux Falls. Learn more at BBB Torch Awards.
